Esterhazy Miner-Journal
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Brenda Matchett
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneSK - South East
  • circulation
  • total circulation:1,273
     paid:1,273
     controlled:0
    audit date: 2015/02/25
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.69
    colour B + 1C $50.00
    B + 2C $100.00
    process $100.00
    position charge 15.00% of ad cost
    career / classified rate$0.69
    Net FSI rate charge (CPM)$77.00
  • inserts
  • Insert quantity required 1,635
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $20.00/CPM applicable.
    shipping address
    Esterhazy Miner-Journal 606 Veterans Ave, Esterhazy, SK, S0A 0X0
     
    booking deadline Thu 3pm MST
    material deadline Thu 3pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.64"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.64"h"
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory, ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - RRSP`s, HOME IMPROVEMENT - Fall, INDUSTRY - ENERGY:General
  • demographics
  • total population  
    males 1,919
    females 1,928
    total households  
    with children 353
    without children 604
    person / household 2.3
  • household income
  • average $64,613
    percent over $60k 45%
    percent over $100k 19%
  • education
  • none 22%
    other 77%
    high school 28%
    trades 17%
    college 18%
    university 13%
  • labour force top industries
  • Mining and oil and gas extraction 28%
    Agriculture, forestry, fishing and hunting 11%
    Health care and social assistance 10%
    Retail trade 9%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,727
    cell and internet $503
    home renovations $3,379
    rrsp's $1,058
    lotteries $125
    health insurance $358
    appliances $361
    furnishings $631
    computer hardware $265
    auto / truck purchase $2,211
    auto / truck lease $494
    air travel $261
  • agriculture
  • total number of farms 140
    livestock farms 3
    oilseed farms 28
    wheat farms 14
    farms using internet 61
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data