Estevan Southeast Lifestyles*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-SOUTH EAST
  • circulation
  • total circulation:7,026
     paid:0
     controlled:7,026
     electronic:
    audit date: 2015/11/27
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$1.48
    Full Colour 1/4 page $195.00
    1/2 page $195.00
    full page $195.00
    position charge N/A
    career / classified rate$1.48
    Net FSI rate charge (CPM)$65.00
  • inserts
  • quantity (confirm prior) 7,161
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 217 agates. Publisher's rights reserved. Reservation & closing: Wednesday noon week of.
     
    booking deadline Fri 10:00am CT
    material deadline Mon 4:30pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.0"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.5"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.25"h
    Page Dominant 8.187"w x 11.25"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males 9,534
    females 9,208
    total households  
    with children 2,137
    without children 2,008
    person / household 2.4
  • household income
  • average $76,142
    percent over $60k 49%
    percent over $100k 21%
  • education
  • none 23%
    other 76%
    high school 31%
    trades 17%
    college 18%
    university 10%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,596
    cell and internet $577
    home renovations $3,337
    rrsp's $1,916
    lotteries $147
    health insurance $373
    appliances $410
    furnishings $834
    computer hardware $361
    auto / truck purchase $3,135
    auto / truck lease $613
    air travel $382
  • agriculture
  • total number of farms 1,049
    livestock farms 18
    oilseed farms 168
    wheat farms 145
    farms using internet 349
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.