Estevan Mercury*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Peter Ng
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C broad
    career / classified format6C broad
    page depth280
    zoneSK - South East
  • circulation
  • total circulation:5,258
     paid:194
     controlled:5,064
    audit date: 2015/03/15
    audit basis: ABC-Free
  • ROP rates
  • ROP open line rate$1.09
    colour B + 1C $215.00
    B + 2C $215.00
    process $172.00
    position charge 0.25% of ad cost
    career / classified rate$1.35
    Net FSI rate charge (CPM)$94.00
  • inserts
  • Insert quantity required 5,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    Estevan Mercury c/o Estevan Web Printing 1 Breeze Street, Estevan, SK, S4A 2L7
     
    booking deadline Fri 3:30pm CST
    material deadline Fri 3:30pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 5"h"
    1/4 page (V) 4.85"w x 10"h"
    1/4 page (H) 8.187"w x 6"h"
    1/3 page (square) 8.187"w x 8.5"h"
    1/2 page (V) 4.85"w x 19.86"h"
    1/2 page (H) 9.875"w x 10.0"h"
    Page Dominant 8.187"w x 15"h"
    Full page 9.875"w x 19.86"h"
  • special supplements
  • SMALL BUSINESS - General
  • demographics
  • total population  
    males 6,077
    females 5,976
    total households  
    with children 1,370
    without children 1,168
    person / household 2.4
  • household income
  • average $95,827
    percent over $60k 53%
    percent over $100k 23%
  • education
  • none 21%
    other 78%
    high school 30%
    trades 18%
    college 20%
    university 11%
  • labour force top industries
  • Mining and oil and gas extraction 16%
    Retail trade 13%
    Health care and social assistance 8%
    Accommodation and food services 8%
    Construction 8%
  • average household spending / yr
  • mortgage payments $4,673
    cell and internet $591
    home renovations $3,597
    rrsp's $2,704
    lotteries $178
    health insurance $435
    appliances $406
    furnishings $887
    computer hardware $428
    auto / truck purchase $3,276
    auto / truck lease $625
    air travel $403
  • agriculture
  • total number of farms 154
    livestock farms 3
    oilseed farms 33
    wheat farms 27
    farms using internet 61
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data