general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C broad |
| career / classified format | 6C broad |
| page depth | 278 |
| zone | SK-SOUTH EAST |
circulation
| total circulation: | 6,500 |
| paid: | 0 |
| controlled: | 6,500 |
| electronic: | 0 |
| audit date: | 2024/02/22 |
| audit basis: | Publisher-Sworn |
ROP rates
| Level 1 Open Gross | $1.61 |
| Full Colour |
1/4 page |
$195.00 |
|
1/2 page |
$195.00 |
|
full page |
$195.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.54 |
| Net FSI rate charge (CPM) | $88.00 |
inserts
| quantity (confirm prior)
|
6,500
|
|
publication specification
|
|
6 column Broadsheet format.
Col. W. 9.5 picas; Pg. Depth 278 agates.
Publisher's rights reserved.
Reservation & closing: Monday noon week of.
|
| booking deadline
|
Fri 12pm CST
|
| material deadline
|
Fri 3pm CST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 5.35"h
|
|
1/8 page (V)
|
3.178"w x 8.25"h
|
|
1/4 page (V)
|
4.85"w x 10.5"h
|
|
1/3 page (H)
|
9.875"w x 7.0"h
|
|
1/3 page (V)
|
4.85"w x 14"h
|
|
1/2 page (H)
|
9.875"w x 10.5"h
|
|
1/2 page (V)
|
4.85"w x 20.0"h
|
|
3/4 page (V)
|
9.875"w x 16"h
|
|
Page Dominant
|
8.187"w x 16"h
|
|
Full page
|
9.875"w x 20.0"h
|
|
demographics
| total population |
|
| males |
6,077 |
| females |
5,976 |
| total households |
|
| with children |
1,370 |
| without children |
1,168 |
| person / household |
2.4 |
household income
| average |
$95,827 |
| percent over $60k |
53% |
| percent over $100k |
23% |
education
| none |
21% |
| other |
78% |
| high school |
30% |
| trades |
18% |
| college |
20% |
| university |
11% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,673 |
| cell and internet |
$591 |
| home renovations |
$3,597 |
| rrsp's |
$2,704 |
| lotteries |
$178 |
| health insurance |
$435 |
| appliances |
$406 |
| furnishings |
$887 |
| computer hardware |
$428 |
| auto / truck purchase |
$3,276 |
| auto / truck lease |
$625 |
| air travel |
$403 |
agriculture
| total number of farms |
154 |
| livestock farms |
3 |
| oilseed farms |
33 |
| wheat farms |
27 |
| farms using internet |
61 |
|
