Foam Lake Review*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Bob Johnson
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth216
    zoneSK - North East
  • circulation
  • total circulation:1,047
     paid:994
     controlled:53
    audit date: 2017/02/24
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.67
    colour B + 1C $100.00
    B + 2C $100.00
    process $100.00
    position charge 0.50% of ad cost
    career / classified rate$0.67
    Net FSI rate charge (CPM)$97.00
  • inserts
  • Insert quantity required 1,450
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $50.00/CPM applicable.
    shipping address
    Foam Lake Review c/o Star Press 1027 - 3rd Ave, Wainwright, AB, T9W 1T6
     
    booking deadline Wed 4pm MST
    material deadline Thu 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.43"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.5"h"
    Full page 9.875"w x 15.43"h"
  • regular features
  • CLASSIFIED - Services Directory
  • demographics
  • total population  
    males 731
    females 823
    total households  
    with children 144
    without children 214
    person / household 2.2
  • household income
  • average $39,281
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 24%
    other 77%
    high school 21%
    trades 23%
    college 19%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 23%
    Retail trade 16%
    Construction 8%
    Other services (except public administration) 6%
  • average household spending / yr
  • mortgage payments $1,975
    cell and internet $368
    home renovations $2,020
    rrsp's $-250
    lotteries $65
    health insurance $264
    appliances $313
    furnishings $511
    computer hardware $134
    auto / truck purchase $1,611
    auto / truck lease $349
    air travel $186
  • agriculture
  • total number of farms 118
    livestock farms 2
    oilseed farms 20
    wheat farms 6
    farms using internet 30
    Report printed: May 30, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data