Gull Lake Advance
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Kate Winquist
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South West
  • circulation
  • total circulation:6,605
     paid:0
     controlled:6,605
    audit date: 2015/10/13
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.33
    colour B + 1C $125.00
    B + 2C $225.00
    process $172.00
    position charge 0.10% of ad cost
    career / classified rate$1.33
    Net FSI rate charge (CPM)$138.00
  • inserts
  • Insert quantity required 4,500
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable. FLYERS MUST BE BOXED, UNABLE TO ACCEPT SKIDS.
    shipping address
    Gull Lake Advance c/o Star Press 1027 3rd Ave, Wainwright, AB, T9W 1T6
     
    booking deadline Fri 12pm MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory, BUSINESS - Local Business News, CLASSIFIED - Services Directory, EVENTS - Local Calendar of Events
  • special supplements
  • EDUCATION - Career Training, FINANCE/INVESTMENT - General, HOME IMPROVEMENT - Spring, INDUSTRY - ENERGY:Oil Only, PEOPLE - Babies, TOURISM - General
  • demographics
  • total population  
    males 6,769
    females 6,912
    total households  
    with children 1,207
    without children 1,525
    person / household 2.6
  • household income
  • average $51,453
    percent over $60k 29%
    percent over $100k 9%
  • education
  • none 30%
    other 69%
    high school 25%
    trades 14%
    college 17%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 43%
    Health care and social assistance 8%
    Retail trade 8%
    Educational services 6%
    Mining and oil and gas extraction 5%
  • average household spending / yr
  • mortgage payments $3,420
    cell and internet $474
    home renovations $2,776
    rrsp's $817
    lotteries $114
    health insurance $310
    appliances $366
    furnishings $686
    computer hardware $237
    auto / truck purchase $2,460
    auto / truck lease $536
    air travel $305
  • agriculture
  • total number of farms 1,652
    livestock farms 46
    oilseed farms 31
    wheat farms 464
    farms using internet 674
    Report printed: March 29, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data