Herbert Herald
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Rhonda J. Ens
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth210
    zoneSK - South West
  • circulation
  • total circulation:1,311
     paid:1,306
     controlled:5
    audit date: 2017/01/26
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.67
    colour B + 1C $75.00
    B + 2C $175.00
    process $172.00
    position charge N/A
    career / classified rate$0.67
    Net FSI rate charge (CPM)$96.00
  • inserts
  • Insert quantity required 1,600
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Herbert Herald 716 Herbert Ave, Herbert, SK, S0H 2A0
     
    booking deadline Fri 12pm MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.0"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.5"h"
    Full page 10.25"w x 15.0"h"
  • demographics
  • total population  
    males 1,338
    females 1,313
    total households  
    with children 221
    without children 410
    person / household 2.3
  • household income
  • average $44,301
    percent over $60k 21%
    percent over $100k 7%
  • education
  • none 23%
    other 74%
    high school 28%
    trades 18%
    college 18%
    university 11%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 30%
    Health care and social assistance 13%
    Educational services 8%
    Retail trade 7%
    Transportation and warehousing 6%
  • average household spending / yr
  • mortgage payments $3,168
    cell and internet $449
    home renovations $2,646
    rrsp's $622
    lotteries $114
    health insurance $301
    appliances $347
    furnishings $639
    computer hardware $209
    auto / truck purchase $2,235
    auto / truck lease $490
    air travel $267
  • agriculture
  • total number of farms 294
    livestock farms 5
    oilseed farms 12
    wheat farms 92
    farms using internet 129
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data