general
frequency | wkly a |
publication day | wednesday |
ROP format | 5C tabloid |
career / classified format | 5C tabloid |
page depth | 182 |
zone | SK-NORTH EAST |
circulation
total circulation: | 635 |
paid: | 310 |
controlled: | 20 |
electronic: | 305 |
audit date: | 2024/02/22 |
audit basis: | Publisher Sworn - Paid |
ROP rates
Level 1 Open Gross | $0.68 |
Full Colour |
1/4 page |
$55.00 |
|
1/2 page |
$160.00 |
|
full page |
$160.00 |
position charge |
N/A
|
career / classified rate | $0.68 |
Net FSI rate charge (CPM) | $77.00 |
inserts
quantity (confirm prior)
|
600
|
publication specification
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 224 agates.
Publisher's rights reserved.
Reservation & closing: Friday 4pm week prior.
|
booking deadline
|
Fri 2pm CST
|
material deadline
|
Fri 2pm CST
|
|
ROP specifications
1C -
1.5"
|
6C -
0.0"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.25"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
0.0"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.25"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 6.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.25"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 16.0"h
|
3/4 page (V)
|
10.25"w x 11.785"h
|
Page Dominant
|
8.5"w x 11.785"h
|
Full page
|
10.25"w x 16.0"h
|
|
demographics
total population |
|
males |
1,262 |
females |
1,240 |
total households |
|
with children |
281 |
without children |
272 |
person / household |
2.5 |
household income
average |
$57,097 |
percent over $60k |
37% |
percent over $100k |
13% |
education
none |
25% |
other |
74% |
high school |
30% |
trades |
16% |
college |
17% |
university |
12% |
labour force top industries
average household spending / yr
mortgage payments |
$4,401 |
cell and internet |
$536 |
home renovations |
$3,109 |
rrsp's |
$1,158 |
lotteries |
$113 |
health insurance |
$298 |
appliances |
$384 |
furnishings |
$773 |
computer hardware |
$271 |
auto / truck purchase |
$1,742 |
auto / truck lease |
$417 |
air travel |
$193 |
agriculture
total number of farms |
84 |
livestock farms |
0 |
oilseed farms |
1 |
wheat farms |
0 |
farms using internet |
2 |
|