Humboldt Journal
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - 60min - Saskatoon
  • circulation
  • total circulation:2,466
     paid:2,444
     controlled:22
    audit date: 2015/10/13
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.04
    colour B + 1C $150.00
    B + 2C $150.00
    process $150.00
    position charge 15.00% of ad cost
    career / classified rate$1.04
    Net FSI rate charge (CPM)$68.00
  • inserts
  • Insert quantity required 3,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    Humboldt Journal 535 Main Street, Humboldt, SK, S0K 2A0
     
    booking deadline Fri 10am MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - General, FOOD/NUTRITION/HEALTH AND WELLNESS - General, SMALL BUSINESS - General
  • demographics
  • total population  
    males 4,739
    females 4,927
    total households  
    with children 1,072
    without children 1,242
    person / household 2.4
  • household income
  • average $50,897
    percent over $60k 31%
    percent over $100k 11%
  • education
  • none 21%
    other 79%
    high school 28%
    trades 15%
    college 19%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 22%
    Manufacturing 12%
    Health care and social assistance 10%
    Retail trade 8%
    Educational services 8%
  • average household spending / yr
  • mortgage payments $3,790
    cell and internet $496
    home renovations $2,900
    rrsp's $694
    lotteries $116
    health insurance $310
    appliances $360
    furnishings $676
    computer hardware $233
    auto / truck purchase $2,422
    auto / truck lease $535
    air travel $277
  • agriculture
  • total number of farms 548
    livestock farms 14
    oilseed farms 191
    wheat farms 52
    farms using internet 261
    Report printed: March 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data