Indian Head-Wolseley News
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Jodi Gendron
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneSK - 60min - Regina
  • circulation
  • total circulation:901
     paid:880
     controlled:21
    audit date: 2017/01/24
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.74
    colour B + 1C $100.00
    B + 2C $150.00
    process $150.00
    position charge N/A
    career / classified rate$0.71
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 1,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable. FLYERS MUST BE BOXED, CAN NOT ACCEPT SKIDS.
    shipping address
    Indian Head-Wolseley News 508 Grand Ave, Indian Head, SK, S0G 2K0
     
    booking deadline Tue 11am CST
    material deadline Tue 11am CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.36"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.36"h"
  • regular features
  • ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope, EVENTS - Local Calendar of Events, SPORTS - Calendar
  • special supplements
  • AGRICULTURE - General, SPORTS/FITNESS/RECREATION - Minor Hockey Week
  • demographics
  • total population  
    males 1,722
    females 1,792
    total households  
    with children 347
    without children 400
    person / household 2.5
  • household income
  • average $51,511
    percent over $60k 32%
    percent over $100k 10%
  • education
  • none 23%
    other 77%
    high school 29%
    trades 13%
    college 15%
    university 18%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 18%
    Retail trade 18%
    Health care and social assistance 13%
    Public administration 7%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $2,722
    cell and internet $411
    home renovations $2,463
    rrsp's $509
    lotteries $107
    health insurance $279
    appliances $321
    furnishings $579
    computer hardware $196
    auto / truck purchase $1,975
    auto / truck lease $450
    air travel $238
  • agriculture
  • total number of farms 165
    livestock farms 6
    oilseed farms 23
    wheat farms 18
    farms using internet 80
    Report printed: May 30, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data