Ituna News*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Bob Johnson
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth216
    zoneSK - North East
  • circulation
  • total circulation:579
     paid:578
     controlled:1
    audit date: 2016/02/18
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.59
    colour B + 1C $100.00
    B + 2C $100.00
    process $100.00
    position charge 0.50% of ad cost
    career / classified rate$0.59
    Net FSI rate charge (CPM)$97.00
  • inserts
  • Insert quantity required 800
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    Ituna News c/o Star Press 1027 - 3rd Ave, Wainwright, AB, T9W 1T6
     
    booking deadline Wed 4pm MST
    material deadline Thu 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.43"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.43"h"
  • regular features
  • CLASSIFIED - Services Directory
  • demographics
  • total population  
    males 855
    females 915
    total households  
    with children 132
    without children 280
    person / household 2.2
  • household income
  • average $39,381
    percent over $60k 13%
    percent over $100k 2%
  • education
  • none 25%
    other 74%
    high school 27%
    trades 15%
    college 21%
    university 12%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 42%
    Health care and social assistance 12%
    Retail trade 7%
    Public administration 4%
    Accommodation and food services 4%
  • average household spending / yr
  • mortgage payments $2,134
    cell and internet $362
    home renovations $2,007
    rrsp's $41
    lotteries $80
    health insurance $255
    appliances $299
    furnishings $476
    computer hardware $139
    auto / truck purchase $2,229
    auto / truck lease $481
    air travel $263
  • agriculture
  • total number of farms 231
    livestock farms 4
    oilseed farms 46
    wheat farms 19
    farms using internet 74
    Report printed: April 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data