Kipling Citizen
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Cindy Moffat
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneSK - South East
  • circulation
  • total circulation:789
     paid:776
     controlled:13
    audit date: 2017/01/24
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.73
    colour B + 1C $215.00
    B + 2C $215.00
    process $172.00
    position charge N/A
    career / classified rate$0.78
    Net FSI rate charge (CPM)$72.00
  • inserts
  • Insert quantity required 914
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
    shipping address
    Kipling Citizen #4 - 207 - 6th Avenue, Kipling, SK, S0G 2S0
     
    booking deadline Mon 2pm MST
    material deadline Mon 2pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.5"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.5"h"
  • special supplements
  • INDUSTRY - ENERGY:General
  • demographics
  • total population  
    males 1,620
    females 1,620
    total households  
    with children 321
    without children 462
    person / household 2.4
  • household income
  • average $53,238
    percent over $60k 31%
    percent over $100k 10%
  • education
  • none 26%
    other 74%
    high school 25%
    trades 17%
    college 15%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 32%
    Health care and social assistance 11%
    Retail trade 9%
    Construction 6%
    Educational services 5%
  • average household spending / yr
  • mortgage payments $3,344
    cell and internet $457
    home renovations $2,844
    rrsp's $813
    lotteries $123
    health insurance $327
    appliances $365
    furnishings $664
    computer hardware $229
    auto / truck purchase $2,159
    auto / truck lease $494
    air travel $264
  • agriculture
  • total number of farms 772
    livestock farms 12
    oilseed farms 60
    wheat farms 31
    farms using internet 156
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data