Lanigan Advisor*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Daniel and Kim Bushman
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneSK - South West
  • circulation
  • total circulation:744
     paid:729
     controlled:15
    audit date: 2017/03/01
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.53
    colour B + 1C $130.00
    B + 2C $130.00
    process $130.00
    position charge N/A
    career / classified rate$0.53
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 955
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
    shipping address
    Lanigan Advisor c/o Watrous Manitou 309 Main Street, Watrous, SK, S0K 4T0
     
    booking deadline Thu 12pm MST
    material deadline Thu 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.5"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.5"h"
  • demographics
  • total population  
    males 1,218
    females 1,212
    total households  
    with children 277
    without children 353
    person / household 2.5
  • household income
  • average $49,887
    percent over $60k 36%
    percent over $100k 15%
  • education
  • none 15%
    other 85%
    high school 32%
    trades 21%
    college 15%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 26%
    Retail trade 13%
    Mining and oil and gas extraction 10%
    Manufacturing 10%
    Health care and social assistance 8%
  • average household spending / yr
  • mortgage payments $4,016
    cell and internet $509
    home renovations $2,853
    rrsp's $903
    lotteries $109
    health insurance $294
    appliances $378
    furnishings $690
    computer hardware $236
    auto / truck purchase $2,041
    auto / truck lease $464
    air travel $243
  • agriculture
  • total number of farms 189
    livestock farms 3
    oilseed farms 64
    wheat farms 12
    farms using internet 83
    Report printed: May 30, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data