Leader News*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Stewart Crump
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth214
    zoneSK - South West
  • circulation
  • total circulation:653
     paid:653
     controlled:0
    audit date: 2016/04/05
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.65
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge 25.00% of ad cost
    career / classified rate$0.65
    Net FSI rate charge (CPM)$80.00
  • inserts
  • Insert quantity required 852
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Leader News c/o Kindersley Clarion 919 Main Street, Kindersley, SK, S0L 1S0
     
    booking deadline Fri 3pm MST
    material deadline Fri 3pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.5"h"
    Full page 10.25"w x 15"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 652
    females 681
    total households  
    with children 122
    without children 178
    person / household 2.2
  • household income
  • average $57,727
    percent over $60k 39%
    percent over $100k 18%
  • education
  • none 26%
    other 74%
    high school 19%
    trades 18%
    college 17%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 26%
    Retail trade 11%
    Mining and oil and gas extraction 10%
    Educational services 9%
    Health care and social assistance 8%
  • average household spending / yr
  • mortgage payments $3,471
    cell and internet $512
    home renovations $2,963
    rrsp's $746
    lotteries $120
    health insurance $327
    appliances $338
    furnishings $698
    computer hardware $263
    auto / truck purchase $2,375
    auto / truck lease $511
    air travel $290
  • agriculture
  • total number of farms 118
    livestock farms 1
    oilseed farms 3
    wheat farms 88
    farms using internet 48
    Report printed: March 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data