general
frequency | wkly a |
publication day | friday |
ROP format | 8C tabloid |
career / classified format | 8C tabloid |
page depth | 213 |
zone | SK-60MIN-REGINA |
circulation
total circulation: | 4,254 |
paid: | 159 |
controlled: | 4,095 |
electronic: | |
audit date: | 2015/10/28 |
audit basis: | CMCA-Free |
ROP rates
Level 1 Open Gross | $0.97 |
Full Colour |
1/4 page |
$75.00 |
|
1/2 page |
$75.00 |
|
full page |
$75.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $0.97 |
Net FSI rate charge (CPM) | $91.00 |
inserts
quantity (confirm prior)
|
4,200
|
publication specification
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 215 agates.
Publisher's rights reserved.
Reservation & closing: Monday 4pm week of.
|
booking deadline
|
Mon 12pm MST
|
material deadline
|
Mon 12pm MST
|
|
ROP specifications
1C -
1.14"
|
6C -
7.7"
|
2C -
2.45"
|
7C -
9.0"
|
3C -
3.77"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.39"
|
10C -
0.0"
|
CAREER specifications
1C -
1.14"
|
6C -
7.7"
|
2C -
2.45"
|
7C -
9.0"
|
3C -
3.77"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.39"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
9"w x 11.75"h
|
1/4 page (V)
|
5.0"w x 7.79"h
|
1/3 page (H)
|
6.390"w x 5"h
|
1/3 page (V)
|
6.390"w x 7.5"h
|
1/2 page (H)
|
10.25"w x 7.79"h
|
1/2 page (V)
|
5.0"w x 15.36"h
|
3/4 page (V)
|
|
Page Dominant
|
|
Full page
|
10.25"w x 15.36"h
|
|
demographics
total population |
|
males |
3,674 |
females |
3,592 |
total households |
|
with children |
847 |
without children |
1,024 |
person / household |
2.5 |
household income
average |
$71,743 |
percent over $60k |
49% |
percent over $100k |
21% |
education
none |
16% |
other |
84% |
high school |
31% |
trades |
14% |
college |
15% |
university |
24% |
labour force top industries
average household spending / yr
mortgage payments |
$4,450 |
cell and internet |
$542 |
home renovations |
$3,311 |
rrsp's |
$2,065 |
lotteries |
$144 |
health insurance |
$377 |
appliances |
$368 |
furnishings |
$799 |
computer hardware |
$354 |
auto / truck purchase |
$3,176 |
auto / truck lease |
$602 |
air travel |
$394 |
agriculture
total number of farms |
418 |
livestock farms |
8 |
oilseed farms |
39 |
wheat farms |
42 |
farms using internet |
140 |
|