Lumsden Waterfront Press*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Lucien & Jacqueline Chouinard
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth213
    zoneSK - 60min - Regina
  • circulation
  • total circulation:4,254
     paid:159
     controlled:4,095
    audit date: 2015/10/28
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.97
    colour B + 1C $75.00
    B + 2C $75.00
    process $75.00
    position charge 0.25% of ad cost
    career / classified rate$0.97
    Net FSI rate charge (CPM)$91.00
  • inserts
  • Insert quantity required 4,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. CAN NOT ACCEPT SKIDS.
    shipping address
    Lumsden Waterfront Press c/o Star Press 1027 - 3rd Avenue , Wainwright, AB, T9W 1T6
     
    booking deadline Mon 12pm MST
    material deadline Mon 12pm MST
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.390"w x 5"h"
    1/3 page (square) 6.390"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.36"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 9"w x 11.75"h"
    Full page 10.25"w x 15.36"h"
  • demographics
  • total population  
    males 3,674
    females 3,592
    total households  
    with children 847
    without children 1,024
    person / household 2.5
  • household income
  • average $71,743
    percent over $60k 49%
    percent over $100k 21%
  • education
  • none 16%
    other 84%
    high school 31%
    trades 14%
    college 15%
    university 24%
  • labour force top industries
  • Retail trade 15%
    Agriculture, forestry, fishing and hunting 12%
    Health care and social assistance 9%
    Construction 8%
    Public administration 8%
  • average household spending / yr
  • mortgage payments $4,450
    cell and internet $542
    home renovations $3,311
    rrsp's $2,065
    lotteries $144
    health insurance $377
    appliances $368
    furnishings $799
    computer hardware $354
    auto / truck purchase $3,176
    auto / truck lease $602
    air travel $394
  • agriculture
  • total number of farms 418
    livestock farms 8
    oilseed farms 39
    wheat farms 42
    farms using internet 140
    Report printed: September 25, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data