Maple Creek & Southwest Advance Times - Tue
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Coleen Campbell
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South West
  • circulation
  • total circulation:1,532
     paid:1,477
     controlled:55
    audit date: 2016/12/06
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.75
    colour B + 1C $170.00
    B + 2C $240.00
    process $172.00
    position charge 0.15% of ad cost
    career / classified rate$0.75
    Net FSI rate charge (CPM)$85.00
  • inserts
  • Insert quantity required 2,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Maple Creek News 116 Harder Street,, Maple Creek, SK, S0N 1N0
     
    booking deadline Thu 4pm MST
    material deadline Fri 4pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • regular features
  • CLASSIFIED - Services Directory, LIFESTYLE - Home Improvement/Decorating
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - General, PEOPLE - Brides, SMALL BUSINESS - Small Business Week, TOURISM - Local
  • demographics
  • total population  
    males 2,662
    females 2,724
    total households  
    with children 552
    without children 552
    person / household 2.6
  • household income
  • average $51,837
    percent over $60k 32%
    percent over $100k 10%
  • education
  • none 32%
    other 68%
    high school 26%
    trades 12%
    college 16%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 44%
    Retail trade 7%
    Mining and oil and gas extraction 6%
    Educational services 6%
    Health care and social assistance 5%
  • average household spending / yr
  • mortgage payments $3,690
    cell and internet $485
    home renovations $2,774
    rrsp's $965
    lotteries $117
    health insurance $306
    appliances $335
    furnishings $703
    computer hardware $261
    auto / truck purchase $2,333
    auto / truck lease $538
    air travel $293
  • agriculture
  • total number of farms 697
    livestock farms 18
    oilseed farms 4
    wheat farms 223
    farms using internet 289
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data