general
| frequency | weekly |
| publication day | thursday |
| ROP format | 10C tabloid |
| career / classified format | 9C tabloid |
| page depth | 160 |
| zone | SK - North West |
circulation
| total circulation: | 5,580 |
| paid: | 149 |
| controlled: | 5,431 |
| audit date: | 2012-06-09 |
| audit basis: | CMCA-Free |
ROP rates
| ROP open line rate | $0.75 |
| colour |
B + 1C |
$220.00 |
|
B + 2C |
$220.00 |
|
process |
$220.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.75 |
| Net FSI rate charge (CPM) | $83.00 |
inserts
| Insert quantity required
|
4,038
|
|
special instructions
|
|
No larger than 8.5" X 11"; Surcharge may be added according to weight. Folding charge of $30.00/CPM applicable. UNABLE TO ACCEPT SKIDS.
|
|
shipping address
|
|
Meadow Lake Progress c/o Webco 4405 61st Ave,
Leduc, AB,
T9E 3Z1
|
| bookine deadline
|
Mon 5pm MST
|
| material deadline
|
Mon 5pm MST
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
1.0"
|
6C -
6.8"
|
|
2C -
2.1"
|
7C -
8.0"
|
|
3C -
3.3"
|
8C -
0.0"
|
|
4C -
4.5"
|
9C -
10.3"
|
|
5C -
5.6"
|
10C -
0.0"
|
ROP standardized ad sizes
|
banner
|
10.25"w x 3.0"h"
|
|
1/8 page
|
5.0"w x 2.86"h"
|
|
1/4 page (V)
|
5.0"w x 5.71"h"
|
|
1/4 page (H)
|
6.125"w x 4.5"h"
|
|
1/3 Page (square)
|
6.75"w x 7.5"h"
|
|
1/2 page (V)
|
5.0"w x 11.43"h"
|
|
1/2 page (H)
|
10.25"w x 5.71"h"
|
|
page dominant
|
6.125"w x 8.5"h"
|
|
Full page
|
10.25"w x 11.43"h"
|
COMBASE readership
|
Survey year
|
2005 (2YR)
|
|
Read Community Newspaper Exclusively
|
61%
|
|
Read Member Newspaper
|
84%
|
|
Of Readers: Read 4 of Last 4 Issues
|
76%
|
regular features
|
Careers, Classified Section, Crossword Puzzle/Comics/Horoscope, Events, Sports
|
|
demographics
| total population |
|
| males |
9,734 |
| females |
9,981 |
| total households |
|
| with children |
1,401 |
| without children |
965 |
| person / household |
3.2 |
household income
| average |
$51,990 |
| percent over $60k |
30% |
| percent over $100k |
12% |
education
| none |
40% |
| other |
60% |
| high school |
19% |
| trades |
12% |
| college |
14% |
| university |
15% |
labour force top industries
| Health care and social assistance |
12% |
| Educational services |
12% |
| Public administration |
10% |
| Agriculture, forestry, fishing and hunting |
10% |
| Retail trade |
10% |
average household spending / yr
| mortgage payments |
$3,169 |
| cell and internet |
$499 |
| home renovations |
$2,354 |
| rrsp's |
$802 |
| lotteries |
$111 |
| health insurance |
$267 |
| appliances |
$335 |
| furnishings |
$682 |
| computer hardware |
$251 |
| auto / truck purchase |
$2,289 |
| auto / truck lease |
$496 |
| air travel |
$270 |
agriculture
| total number of farms |
276 |
| livestock farms |
6 |
| oilseed farms |
14 |
| wheat farms |
6 |
| farms using internet |
66 |
|
