general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 160 |
| zone | SK-60MIN-PRINCE ALBERT |
circulation
| total circulation: | 1,009 |
| paid: | 1,009 |
| controlled: | 0 |
| electronic: | |
| audit date: | 2018/04/09 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.86 |
| Full Colour |
1/4 page |
$63.00 |
|
1/2 page |
$187.00 |
|
full page |
$187.00 |
| position charge |
N/A
|
| career / classified rate | $0.86 |
| Net FSI rate charge (CPM) | $0.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
10 column Tabloid format.
Col. W. 7 picas; Pg. Depth 160 agates.
Publisher's rights reserved.
Reservation & closing: Friday 2pm previous.
|
| booking deadline
|
Wed 4:00pm CT
|
| material deadline
|
Mon 10:00am CT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
9.29"
|
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 2.86"h
|
|
1/8 page (V)
|
2.0"w x 7.14"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.0"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.57"h
|
|
Page Dominant
|
8.25"w x 8.57"h
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
| total population |
|
| males |
3,206 |
| females |
3,659 |
| total households |
|
| with children |
709 |
| without children |
781 |
| person / household |
2.4 |
household income
| average |
$53,702 |
| percent over $60k |
30% |
| percent over $100k |
10% |
education
| none |
19% |
| other |
81% |
| high school |
28% |
| trades |
13% |
| college |
20% |
| university |
18% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,939 |
| cell and internet |
$423 |
| home renovations |
$2,601 |
| rrsp's |
$688 |
| lotteries |
$120 |
| health insurance |
$304 |
| appliances |
$344 |
| furnishings |
$571 |
| computer hardware |
$206 |
| auto / truck purchase |
$2,280 |
| auto / truck lease |
$567 |
| air travel |
$273 |
agriculture
| total number of farms |
199 |
| livestock farms |
4 |
| oilseed farms |
61 |
| wheat farms |
16 |
| farms using internet |
94 |
|
