Melfort Journal
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Ken Sorensen
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneSK - 60min - Prince Albert
  • circulation
  • total circulation:1,084
     paid:1,084
     controlled:0
    audit date: 2017/03/08
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.86
    colour B + 1C $100.00
    B + 2C $320.00
    process $172.00
    position charge N/A
    career / classified rate$0.86
    Net FSI rate charge (CPM)$77.00
  • inserts
  • Insert quantity required 1,750
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Melfort Journal 901 Main Street North, Melfort, SK, S0E 1A0
     
    booking deadline Fri 2pm MST
    material deadline Fri 3pm MST
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.29"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • special supplements
  • SMALL BUSINESS - General
  • demographics
  • total population  
    males 3,206
    females 3,659
    total households  
    with children 709
    without children 781
    person / household 2.4
  • household income
  • average $53,702
    percent over $60k 30%
    percent over $100k 10%
  • education
  • none 19%
    other 81%
    high school 28%
    trades 13%
    college 20%
    university 18%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 14%
    Retail trade 12%
    Health care and social assistance 11%
    Accommodation and food services 8%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $2,939
    cell and internet $423
    home renovations $2,601
    rrsp's $688
    lotteries $120
    health insurance $304
    appliances $344
    furnishings $571
    computer hardware $206
    auto / truck purchase $2,280
    auto / truck lease $567
    air travel $273
  • agriculture
  • total number of farms 199
    livestock farms 4
    oilseed farms 61
    wheat farms 16
    farms using internet 94
    Report printed: September 25, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data