Melville Advance*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Chris Ashfield
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South East
  • circulation
  • total circulation:1,923
     paid:1,923
     controlled:0
    audit date: 2016/04/05
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.89
    colour B + 1C $75.00
    B + 2C $75.00
    process $75.00
    position charge N/A
    career / classified rate$0.89
    Net FSI rate charge (CPM)$135.00
  • inserts
  • Insert quantity required 2,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    Melville Advance c/o Star PRess 1027 3rd Avenue, Wainwright, AB, T9W 1T6
     
    booking deadline Tues 12pm MST
    material deadline Tues 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory, CLASSIFIED - Services Directory, EVENTS - Local Calendar of Events, SPORTS - Calendar
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - General, FINANCE/INVESTMENT - RRSP`s, HOME IMPROVEMENT - General, HOME IMPROVEMENT - Spring, SMALL BUSINESS - Small Business Week, SPORTS/FITNESS/RECREATION - Minor Hockey Week, TOURISM - General
  • demographics
  • total population  
    males 3,687
    females 3,876
    total households  
    with children 768
    without children 884
    person / household 2.4
  • household income
  • average $50,369
    percent over $60k 32%
    percent over $100k 10%
  • education
  • none 17%
    other 83%
    high school 31%
    trades 17%
    college 19%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 23%
    Health care and social assistance 12%
    Transportation and warehousing 10%
    Retail trade 9%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $2,741
    cell and internet $420
    home renovations $2,639
    rrsp's $502
    lotteries $118
    health insurance $301
    appliances $351
    furnishings $595
    computer hardware $202
    auto / truck purchase $2,140
    auto / truck lease $500
    air travel $250
  • agriculture
  • total number of farms 555
    livestock farms 14
    oilseed farms 105
    wheat farms 56
    farms using internet 222
    Report printed: May 30, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data