Moosomin World-Spectator
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Kevin Weedmark
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South East
  • circulation
  • total circulation:4,001
     paid:3,417
     controlled:503
    audit date: 2017/05/01
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.98
    colour B + 1C $178.00
    B + 2C $178.00
    process $178.00
    position charge 0.25% of ad cost
    career / classified rate$0.98
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 4,100
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
    shipping address
    Moosomin World-Spectator c/o Star Press Inc. 1027 3rd Avenue, Wainwright, AB, T9W 1P5
     
    booking deadline Thu 2pm MST
    material deadline Thu 4pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - Investing, FINANCE/INVESTMENT - RRSP`s, FOOD/NUTRITION/HEALTH AND WELLNESS - Activity Registration, FOOD/NUTRITION/HEALTH AND WELLNESS - Healthy Living, HOME IMPROVEMENT - Renovations, INDUSTRY - ENERGY:Oil Only
  • demographics
  • total population  
    males 5,851
    females 5,751
    total households  
    with children 1,248
    without children 1,549
    person / household 2.4
  • household income
  • average $54,467
    percent over $60k 33%
    percent over $100k 12%
  • education
  • none 23%
    other 77%
    high school 30%
    trades 16%
    college 17%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Retail trade 10%
    Mining and oil and gas extraction 10%
    Health care and social assistance 9%
    Construction 6%
  • average household spending / yr
  • mortgage payments $3,299
    cell and internet $456
    home renovations $2,888
    rrsp's $850
    lotteries $118
    health insurance $315
    appliances $342
    furnishings $635
    computer hardware $248
    auto / truck purchase $2,437
    auto / truck lease $540
    air travel $292
  • agriculture
  • total number of farms 1,182
    livestock farms 35
    oilseed farms 139
    wheat farms 61
    farms using internet 456
    Report printed: July 21, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data