Moosomin World-Spectator
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-SOUTH EAST
  • circulation
  • total circulation:4,947
     paid:3,784
     controlled:1,163
     electronic:729
    audit date: 2024/02/22
    audit basis: Publisher Sworn - Paid
  • ROP rates
  • Level 1 Open Gross$1.21
    Full Colour 1/4 page $192.00
    1/2 page $192.00
    full page $192.00
    position charge 0.25% of ad cost
    career / classified rate$1.13
    Net FSI rate charge (CPM)$130.00
  • inserts
  • quantity (confirm prior) 5,000
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 220 agates. Publisher's rights reserved. Reservation & closing: Thursday 2 pm previous.
     
    booking deadline Thu 2pm CT
    material deadline Thu 4pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.71"h
  • regular features
  • AGRICULTURE - Local News Weekly
    BUSINESS - Business Directory Weekly
  • demographics
  • total population  
    males 8,333
    females 8,397
    total households  
    with children 1,749
    without children 2,241
    person / household 2.4
  • household income
  • average $54,939
    percent over $60k 35%
    percent over $100k 13%
  • education
  • none 23%
    other 76%
    high school 28%
    trades 16%
    college 18%
    university 14%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,322
    cell and internet $458
    home renovations $2,911
    rrsp's $851
    lotteries $119
    health insurance $320
    appliances $344
    furnishings $631
    computer hardware $245
    auto / truck purchase $2,396
    auto / truck lease $535
    air travel $288
  • agriculture
  • total number of farms 1,318
    livestock farms 40
    oilseed farms 160
    wheat farms 70
    farms using internet 509
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.