Nipawin Journal
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Ken Sorensen
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneSK - North East
  • circulation
  • total circulation:858
     paid:858
     controlled:0
    audit date: 2016/04/13
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.90
    colour B + 1C $100.00
    B + 2C $320.00
    process $172.00
    position charge N/A
    career / classified rate$0.90
    Net FSI rate charge (CPM)$77.00
  • inserts
  • Insert quantity required 1,400
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. UNABLE TO ACCEPT SKIDS.
    shipping address
    Nipawin Journal c/o Melfort Journal 901 Main Street, Melfort, SK, S0E 1A0
     
    booking deadline Fri 9am MST
    material deadline Fri 9am MST
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.1"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • demographics
  • total population  
    males 1,987
    females 2,296
    total households  
    with children 422
    without children 477
    person / household 2.3
  • household income
  • average $45,427
    percent over $60k 28%
    percent over $100k 12%
  • education
  • none 21%
    other 79%
    high school 24%
    trades 18%
    college 20%
    university 16%
  • labour force top industries
  • Retail trade 17%
    Health care and social assistance 16%
    Educational services 10%
    Agriculture, forestry, fishing and hunting 10%
    Accommodation and food services 8%
  • average household spending / yr
  • mortgage payments $3,122
    cell and internet $453
    home renovations $2,866
    rrsp's $534
    lotteries $119
    health insurance $322
    appliances $357
    furnishings $625
    computer hardware $200
    auto / truck purchase $2,132
    auto / truck lease $510
    air travel $242
  • agriculture
  • total number of farms 37
    livestock farms 0
    oilseed farms 4
    wheat farms 1
    farms using internet 6
    Report printed: September 25, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data