general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 160 |
| zone | SK-NORTH EAST |
circulation
| total circulation: | 858 |
| paid: | 858 |
| controlled: | 0 |
| electronic: | |
| audit date: | 2016/04/13 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.90 |
| Full Colour |
1/4 page |
$63.00 |
|
1/2 page |
$187.00 |
|
full page |
$187.00 |
| position charge |
N/A
|
| career / classified rate | $0.90 |
| Net FSI rate charge (CPM) | $0.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
10 column Tabloid format.
Col. W. 7 picas; Pg. Depth 160 agates.
Publisher's rights reserved.
Reservation & closing: Monday 9 am week of.
|
| booking deadline
|
Wed 4:00pm CT
|
| material deadline
|
Fri0:00am CT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
9.1"
|
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 2.86"h
|
|
1/8 page (V)
|
2.0"w x 7.14"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.0"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.57"h
|
|
Page Dominant
|
8.25"w x 8.57"h
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
| total population |
|
| males |
1,987 |
| females |
2,296 |
| total households |
|
| with children |
422 |
| without children |
477 |
| person / household |
2.3 |
household income
| average |
$45,427 |
| percent over $60k |
28% |
| percent over $100k |
12% |
education
| none |
21% |
| other |
79% |
| high school |
24% |
| trades |
18% |
| college |
20% |
| university |
16% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,122 |
| cell and internet |
$453 |
| home renovations |
$2,866 |
| rrsp's |
$534 |
| lotteries |
$119 |
| health insurance |
$322 |
| appliances |
$357 |
| furnishings |
$625 |
| computer hardware |
$200 |
| auto / truck purchase |
$2,132 |
| auto / truck lease |
$510 |
| air travel |
$242 |
agriculture
| total number of farms |
37 |
| livestock farms |
0 |
| oilseed farms |
4 |
| wheat farms |
1 |
| farms using internet |
6 |
|
