general
frequency | wkly a |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 220 |
zone | SK-NORTH WEST |
circulation
total circulation: | 2,772 |
paid: | 0 |
controlled: | 2,772 |
electronic: | |
audit date: | 2018/06/01 |
audit basis: | CMCA-Free |
ROP rates
Level 1 Open Gross | $0.96 |
Full Colour |
1/4 page |
$215.00 |
|
1/2 page |
$172.00 |
|
full page |
$172.00 |
position charge |
0.20% of ad cost
|
career / classified rate | $0.96 |
Net FSI rate charge (CPM) | $-1.00 |
inserts
quantity (confirm prior)
|
2,900
|
publication specification
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 217 agates.
Publisher's rights reserved.
Reservation & closing: Friday 9am.
|
booking deadline
|
Thu 12pm CT
|
material deadline
|
Fri 12pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
9.875"
|
2C -
3.178"
|
7C -
0.0"
|
3C -
4.85"
|
8C -
0.0"
|
4C -
6.5"
|
9C -
0.0"
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
9.875"
|
2C -
3.187"
|
7C -
0.0"
|
3C -
4.85"
|
8C -
0.0"
|
4C -
6.5"
|
9C -
0.0"
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.875"w x 3.0"h
|
1/8 page (H)
|
4.85"w x 3.86"h
|
1/8 page (V)
|
3.178"w x 7.67"h
|
1/4 page (V)
|
4.85"w x 7.85"h
|
1/3 page (H)
|
9.875"w x 5.25"h
|
1/3 page (V)
|
4.85"w x 10.25"h
|
1/2 page (H)
|
9.875"w x 7.85"h
|
1/2 page (V)
|
4.85"w x 15.71"h
|
3/4 page (V)
|
9.875"w x 11.785"h
|
Page Dominant
|
8.187"w x 11.785"h
|
Full page
|
9.875"w x 15.71"h
|
|
demographics
total population |
|
males |
8,373 |
females |
9,357 |
total households |
|
with children |
1,528 |
without children |
1,627 |
person / household |
2.4 |
household income
average |
$56,759 |
percent over $60k |
33% |
percent over $100k |
10% |
education
none |
22% |
other |
78% |
high school |
24% |
trades |
14% |
college |
21% |
university |
18% |
labour force top industries
average household spending / yr
mortgage payments |
$3,570 |
cell and internet |
$488 |
home renovations |
$2,577 |
rrsp's |
$857 |
lotteries |
$106 |
health insurance |
$277 |
appliances |
$337 |
furnishings |
$680 |
computer hardware |
$245 |
auto / truck purchase |
$2,371 |
auto / truck lease |
$475 |
air travel |
$273 |
agriculture
total number of farms |
96 |
livestock farms |
2 |
oilseed farms |
16 |
wheat farms |
14 |
farms using internet |
34 |
|