Battlefords News Optimist* (The)
Research and support: AdWest Marketing Inc. (info@adwestmarketing.ca)
Bookings and material: AdWest Marketing Inc. (booking@adwestmark
Group or publisher: Alana Schweitzer
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - North West
  • circulation
  • total circulation:2,288
     paid:0
     controlled:2,288
    audit date: 2016/02/02
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.93
    colour B + 1C $185.00
    B + 2C $215.00
    process $172.00
    position charge 0.20% of ad cost
    career / classified rate$0.93
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • Insert quantity required 0
     
    special instructions
    Does not accept Inserts
    shipping address
    , , ,
     
    booking deadline Thu 12pm MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.875"w x 3.86"h"
    1/4 page (V) 4.875"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.0"h"
    1/2 page (V) 4.875"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • demographics
  • total population  
    males 8,373
    females 9,357
    total households  
    with children 1,528
    without children 1,627
    person / household 2.4
  • household income
  • average $56,759
    percent over $60k 33%
    percent over $100k 10%
  • education
  • none 22%
    other 78%
    high school 24%
    trades 14%
    college 21%
    university 18%
  • labour force top industries
  • Health care and social assistance 17%
    Retail trade 15%
    Educational services 9%
    Accommodation and food services 7%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $3,570
    cell and internet $488
    home renovations $2,577
    rrsp's $857
    lotteries $106
    health insurance $277
    appliances $337
    furnishings $680
    computer hardware $245
    auto / truck purchase $2,371
    auto / truck lease $475
    air travel $273
  • agriculture
  • total number of farms 97
    livestock farms 2
    oilseed farms 16
    wheat farms 14
    farms using internet 34
    Report printed: March 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data