Outlook (The)
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Delwyn Luedtke
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - 60min - Saskatoon
  • circulation
  • total circulation:1,357
     paid:1,206
     controlled:151
    audit date: 2015/12/08
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.74
    colour B + 1C $100.00
    B + 2C $275.00
    process $172.00
    position charge N/A
    career / classified rate$0.74
    Net FSI rate charge (CPM)$55.00
  • inserts
  • Insert quantity required 1,500
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $50.00/hour applicable. UNABLE TO ACCEPT SKIDS.
    shipping address
    Outlook (The) 108 Saskatchewan Ave East, Outlook, SK, S0L 2N0
     
    booking deadline Fri 12pm MST
    material deadline Mon 9am MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.875"w x 3.86"h"
    1/4 page (V) 4.875"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.875"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • special supplements
  • SMALL BUSINESS - Small Business Week
  • demographics
  • total population  
    males 1,902
    females 2,037
    total households  
    with children 337
    without children 550
    person / household 2.4
  • household income
  • average $50,520
    percent over $60k 29%
    percent over $100k 7%
  • education
  • none 15%
    other 85%
    high school 25%
    trades 15%
    college 22%
    university 23%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 35%
    Educational services 11%
    Health care and social assistance 10%
    Retail trade 9%
    Construction 5%
  • average household spending / yr
  • mortgage payments $3,588
    cell and internet $482
    home renovations $2,613
    rrsp's $757
    lotteries $110
    health insurance $302
    appliances $357
    furnishings $680
    computer hardware $230
    auto / truck purchase $2,945
    auto / truck lease $590
    air travel $338
  • agriculture
  • total number of farms 302
    livestock farms 3
    oilseed farms 18
    wheat farms 108
    farms using internet 149
    Report printed: May 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data