general
| frequency | wkly a |
| publication day | friday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 213 |
| zone | SK-SOUTH EAST |
circulation
| total circulation: | 908 |
| paid: | 908 |
| controlled: | 0 |
| electronic: | |
| audit date: | 2015/11/27 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.52 |
| Full Colour |
1/4 page |
$150.00 |
|
1/2 page |
$150.00 |
|
full page |
$150.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.52 |
| Net FSI rate charge (CPM) | $140.00 |
inserts
| quantity (confirm prior)
|
1,081
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 200 agates.
Publisher's rights reserved.
Reservation & closing: Wednesday Noon previous.
|
| booking deadline
|
Fri 9:00 am wk prior
|
| material deadline
|
Fri 9:00 am wk prior
|
|
ROP specifications
|
1C -
1.14"
|
6C -
7.7"
|
|
2C -
2.45"
|
7C -
9.0"
|
|
3C -
3.77"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.39"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.14"
|
6C -
7.7"
|
|
2C -
2.45"
|
7C -
9.0"
|
|
3C -
3.77"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.39"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.5"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
7.75"w x 11.75"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.4"w x 5"h
|
|
1/3 page (V)
|
6.4"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.5"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.5"h
|
|
demographics
| total population |
|
| males |
1,317 |
| females |
1,226 |
| total households |
|
| with children |
286 |
| without children |
326 |
| person / household |
2.5 |
household income
| average |
$63,380 |
| percent over $60k |
43% |
| percent over $100k |
16% |
education
| none |
30% |
| other |
70% |
| high school |
29% |
| trades |
16% |
| college |
15% |
| university |
10% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,389 |
| cell and internet |
$564 |
| home renovations |
$3,154 |
| rrsp's |
$1,268 |
| lotteries |
$126 |
| health insurance |
$340 |
| appliances |
$432 |
| furnishings |
$782 |
| computer hardware |
$302 |
| auto / truck purchase |
$2,959 |
| auto / truck lease |
$608 |
| air travel |
$363 |
agriculture
| total number of farms |
0 |
| livestock farms |
6 |
| oilseed farms |
46 |
| wheat farms |
29 |
| farms using internet |
95 |
|
