general
frequency | wkly a |
publication day | saturday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 220 |
zone | SK-SOUTH EAST |
circulation
total circulation: | 1,267 |
paid: | 93 |
controlled: | 1,174 |
electronic: | |
audit date: | 2016/07/29 |
audit basis: | CMCA-FREE |
ROP rates
Level 1 Open Gross | $0.70 |
Full Colour |
1/4 page |
$215.00 |
|
1/2 page |
$215.00 |
|
full page |
$215.00 |
position charge |
50.00% of ad cost
|
career / classified rate | $0.67 |
Net FSI rate charge (CPM) | $66.00 |
inserts
quantity (confirm prior)
|
932
|
publication specification
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 220 agates.
Publisher's rights reserved.
Reservation & closing: Monday 4pm week of.
|
booking deadline
|
Mon 4pm MST
|
material deadline
|
Mon 4pm MST
|
|
ROP specifications
1C -
1.5"
|
6C -
9.875"
|
2C -
3.187"
|
7C -
0.0"
|
3C -
4.875"
|
8C -
0.0"
|
4C -
6.5"
|
9C -
0.0"
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
9.875"
|
2C -
3.178"
|
7C -
0.0"
|
3C -
4.85"
|
8C -
0.0"
|
4C -
6.5"
|
9C -
0.0"
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.875"w x 3.0"h
|
1/8 page (H)
|
4.85"w x 3.86"h
|
1/8 page (V)
|
8.187"w x 11.75"h
|
1/4 page (V)
|
4.85"w x 7.79"h
|
1/3 page (H)
|
6.5"w x 5"h
|
1/3 page (V)
|
6.5"w x 7.5"h
|
1/2 page (H)
|
9.875"w x 7.79"h
|
1/2 page (V)
|
4.85"w x 15.71"h
|
3/4 page (V)
|
|
Page Dominant
|
|
Full page
|
9.875"w x 15.71"h
|
|
demographics
total population |
|
males |
976 |
females |
968 |
total households |
|
with children |
195 |
without children |
227 |
person / household |
2.4 |
household income
average |
$54,313 |
percent over $60k |
33% |
percent over $100k |
11% |
education
none |
31% |
other |
68% |
high school |
33% |
trades |
13% |
college |
11% |
university |
9% |
labour force top industries
average household spending / yr
mortgage payments |
$3,647 |
cell and internet |
$482 |
home renovations |
$2,816 |
rrsp's |
$879 |
lotteries |
$114 |
health insurance |
$295 |
appliances |
$340 |
furnishings |
$671 |
computer hardware |
$267 |
auto / truck purchase |
$2,492 |
auto / truck lease |
$531 |
air travel |
$296 |
agriculture
total number of farms |
0 |
livestock farms |
5 |
oilseed farms |
50 |
wheat farms |
19 |
farms using internet |
83 |
|