Rosthern Sask Valley News*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
publication details market info
  • general
  • frequencywkly a
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth210
    zoneSK-60MIN-SASKATOON
  • circulation
  • total circulation:2,997
     paid:2,722
     controlled:275
     electronic:
    audit date: 2016/10/06
    audit basis: CMCA-FREE
  • ROP rates
  • Level 1 Open Gross$0.86
    Full Colour 1/4 page $100.00
    1/2 page $100.00
    full page $100.00
    position charge N/A
    career / classified rate$0.86
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 3,300
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 210 agates. Publisher's rights reserved. Reservation & closing: Friday 4pm previous.
     
    booking deadline Fri 4pm MST
    material deadline Fri 4pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 8.5"w x 11.5"h
    1/4 page (V) 5.0"w x 7.79"h
    1/3 page (H) 6.75"w x 5"h
    1/3 page (V) 6.75"w x 7.5"h
    1/2 page (H) 10.25"w x 7.79"h
    1/2 page (V) 5.0"w x 15"h
    3/4 page (V)
    Page Dominant
    Full page 10.25"w x 15.0"h
  • demographics
  • total population  
    males 2,681
    females 2,830
    total households  
    with children 670
    without children 537
    person / household 2.8
  • household income
  • average $52,894
    percent over $60k 34%
    percent over $100k 11%
  • education
  • none 26%
    other 74%
    high school 28%
    trades 10%
    college 15%
    university 21%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,521
    cell and internet $484
    home renovations $2,806
    rrsp's $581
    lotteries $117
    health insurance $295
    appliances $344
    furnishings $642
    computer hardware $241
    auto / truck purchase $2,311
    auto / truck lease $515
    air travel $271
  • agriculture
  • total number of farms 0
    livestock farms 15
    oilseed farms 27
    wheat farms 15
    farms using internet 96
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.