general
frequency | wkly a |
publication day | thursday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 210 |
zone | SK-60MIN-SASKATOON |
circulation
total circulation: | 2,997 |
paid: | 2,722 |
controlled: | 275 |
electronic: | |
audit date: | 2016/10/06 |
audit basis: | CMCA-FREE |
ROP rates
Level 1 Open Gross | $0.86 |
Full Colour |
1/4 page |
$100.00 |
|
1/2 page |
$100.00 |
|
full page |
$100.00 |
position charge |
N/A
|
career / classified rate | $0.86 |
Net FSI rate charge (CPM) | $110.00 |
inserts
quantity (confirm prior)
|
3,300
|
publication specification
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 210 agates.
Publisher's rights reserved.
Reservation & closing: Friday 4pm previous.
|
booking deadline
|
Fri 4pm MST
|
material deadline
|
Fri 4pm MST
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
8.5"w x 11.5"h
|
1/4 page (V)
|
5.0"w x 7.79"h
|
1/3 page (H)
|
6.75"w x 5"h
|
1/3 page (V)
|
6.75"w x 7.5"h
|
1/2 page (H)
|
10.25"w x 7.79"h
|
1/2 page (V)
|
5.0"w x 15"h
|
3/4 page (V)
|
|
Page Dominant
|
|
Full page
|
10.25"w x 15.0"h
|
|
demographics
total population |
|
males |
2,681 |
females |
2,830 |
total households |
|
with children |
670 |
without children |
537 |
person / household |
2.8 |
household income
average |
$52,894 |
percent over $60k |
34% |
percent over $100k |
11% |
education
none |
26% |
other |
74% |
high school |
28% |
trades |
10% |
college |
15% |
university |
21% |
labour force top industries
average household spending / yr
mortgage payments |
$3,521 |
cell and internet |
$484 |
home renovations |
$2,806 |
rrsp's |
$581 |
lotteries |
$117 |
health insurance |
$295 |
appliances |
$344 |
furnishings |
$642 |
computer hardware |
$241 |
auto / truck purchase |
$2,311 |
auto / truck lease |
$515 |
air travel |
$271 |
agriculture
total number of farms |
0 |
livestock farms |
15 |
oilseed farms |
27 |
wheat farms |
15 |
farms using internet |
96 |
|