general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 4C tabloid |
| page depth | 220 |
| zone | SK-60MIN-PRINCE ALBERT |
circulation
| total circulation: | 28,114 |
| paid: | 0 |
| controlled: | 27,525 |
| electronic: | 589 |
| audit date: | 2024/02/22 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.39 |
| Full Colour |
1/4 page |
$72.00 |
|
1/2 page |
$72.00 |
|
full page |
$72.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $2.07 |
| Net FSI rate charge (CPM) | $105.00 |
inserts
| quantity (confirm prior)
|
27,525
|
|
publication specification
|
|
8 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 203 agates.
Publisher's rights reserved.
Reservation & closing: Monday Noon prior.
|
| booking deadline
|
Fri 10am CST
|
| material deadline
|
Mon 9 am CST
|
|
ROP specifications
|
1C -
1.063"
|
6C -
7.35"
|
|
2C -
2.34"
|
7C -
8.6"
|
|
3C -
3.5"
|
8C -
9.875"
|
|
4C -
4.85"
|
9C -
0.0"
|
|
5C -
6.09"
|
10C -
0.0"
|
CAREER specifications
|
1C -
2.34"
|
6C -
0.0"
|
|
2C -
4.85"
|
7C -
0.0"
|
|
3C -
7.35"
|
8C -
0.0"
|
|
4C -
9.875"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
4.85"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
4.85"w x 10.25"h
|
|
1/2 page (H)
|
9.875"w x 7.85"h
|
|
1/2 page (V)
|
4.85"w x 15.714"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
7.35"w x 11.25"h
|
|
Full page
|
9.875"w x 15.714"h
|
|
demographics
| total population |
|
| males |
48,691 |
| females |
51,250 |
| total households |
|
| with children |
9,237 |
| without children |
9,482 |
| person / household |
2.7 |
household income
| average |
$53,990 |
| percent over $60k |
33% |
| percent over $100k |
12% |
education
| none |
22% |
| other |
78% |
| high school |
26% |
| trades |
15% |
| college |
19% |
| university |
18% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,369 |
| cell and internet |
$467 |
| home renovations |
$2,609 |
| rrsp's |
$840 |
| lotteries |
$115 |
| health insurance |
$297 |
| appliances |
$352 |
| furnishings |
$647 |
| computer hardware |
$233 |
| auto / truck purchase |
$2,228 |
| auto / truck lease |
$507 |
| air travel |
$268 |
agriculture
| total number of farms |
4,041 |
| livestock farms |
88 |
| oilseed farms |
833 |
| wheat farms |
265 |
| farms using internet |
1,323 |
|
