Prince Albert Daily Herald EMC (Formerly Rural Roots)
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: John Morash
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth215
    zoneSK - 60min - Prince Albert
  • circulation
  • total circulation:26,678
     paid:0
     controlled:26,678
    audit date: 2015/12/04
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.98
    colour B + 1C $177.00
    B + 2C $177.00
    process $177.00
    position charge 0.25% of ad cost
    career / classified rate$0.98
    Net FSI rate charge (CPM)$75.00
  • inserts
  • Insert quantity required 29,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Rural Roots 30 -10 Street East, Prince Albert, SK, S6V 0Y5
     
    booking deadline Fri 12pm MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 5"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.5"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.5"h"
  • demographics
  • total population  
    males 40,832
    females 43,534
    total households  
    with children 8,205
    without children 8,450
    person / household 2.6
  • household income
  • average $55,502
    percent over $60k 34%
    percent over $100k 13%
  • education
  • none 21%
    other 79%
    high school 27%
    trades 15%
    college 19%
    university 18%
  • labour force top industries
  • Retail trade 13%
    Health care and social assistance 13%
    Agriculture, forestry, fishing and hunting 12%
    Public administration 9%
    Educational services 8%
  • average household spending / yr
  • mortgage payments $3,478
    cell and internet $478
    home renovations $2,683
    rrsp's $934
    lotteries $118
    health insurance $305
    appliances $359
    furnishings $665
    computer hardware $242
    auto / truck purchase $2,282
    auto / truck lease $517
    air travel $272
  • agriculture
  • total number of farms 0
    livestock farms 69
    oilseed farms 751
    wheat farms 219
    farms using internet 1,142
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data