general
| frequency | wkly m |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 224 |
| zone | SK-SOUTH WEST |
circulation
| total circulation: | 516 |
| paid: | 502 |
| controlled: | 0 |
| electronic: | 14 |
| audit date: | 2024/02/26 |
| audit basis: | Publisher Sworn - Paid |
ROP rates
| Level 1 Open Gross | $0.91 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$205.00 |
|
full page |
$205.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $0.88 |
| Net FSI rate charge (CPM) | $85.00 |
inserts
| quantity (confirm prior)
|
900
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 218 agates.
Publisher's rights reserved.
Reservation & closing: Friday noon previous.
|
| booking deadline
|
Wed 4pm CST
|
| material deadline
|
Thur 2pm CST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.57"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.57"h
|
|
demographics
| total population |
|
| males |
2,089 |
| females |
2,155 |
| total households |
|
| with children |
390 |
| without children |
464 |
| person / household |
2.4 |
household income
| average |
$51,255 |
| percent over $60k |
28% |
| percent over $100k |
8% |
education
| none |
23% |
| other |
76% |
| high school |
27% |
| trades |
16% |
| college |
20% |
| university |
11% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,142 |
| cell and internet |
$459 |
| home renovations |
$2,719 |
| rrsp's |
$659 |
| lotteries |
$113 |
| health insurance |
$308 |
| appliances |
$366 |
| furnishings |
$654 |
| computer hardware |
$218 |
| auto / truck purchase |
$2,404 |
| auto / truck lease |
$523 |
| air travel |
$297 |
agriculture
| total number of farms |
395 |
| livestock farms |
10 |
| oilseed farms |
10 |
| wheat farms |
125 |
| farms using internet |
164 |
|
