Shellbrook Chronicle*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneSK-60MIN-PRINCE ALBERT
  • circulation
  • total circulation:3,366
     paid:82
     controlled:3,204
     electronic:
    audit date: 2019/05/14
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.13
    Full Colour 1/4 page $63.00
    1/2 page $84.00
    full page $84.00
    position charge N/A
    career / classified rate$1.13
    Net FSI rate charge (CPM)$65.00
  • inserts
  • quantity (confirm prior) 3,200
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 196 agates. Publisher's rights reserved. Reservation & closing: Tuesday 9 am week of.
     
    booking deadline Fri 4:30pm CT
    material deadline Fri 4:30pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.57"h
    1/8 page (V) 3.25"w x 6"h
    1/4 page (V) 5.0"w x 7.0"h
    1/3 page (H) 10.25"w x 4.75"h
    1/3 page (V) 5.0"w x 9.44"h
    1/2 page (H) 10.25"w x 7.0"h
    1/2 page (V) 5.0"w x 14.0"h
    3/4 page (V) 10.25"w x 11.0"h
    Page Dominant 8.5"w x 11.0"h
    Full page 10.25"w x 14.0"h
  • regular features
  • AGRICULTURE - Local News Weekly
    AGRICULTURE - Markets/Prices Weekly
    BUSINESS - Business Directory Weekly
    CLASSIFIED - Services Directory Weekly
    EVENTS - Local Calendar of Events Weekly
    LIFESTYLE - Food Weekly
    SPORTS - Calendar Weekly
    SPORTS - Scoreboard Weekly
  • demographics
  • total population  
    males 7,765
    females 7,513
    total households  
    with children 1,247
    without children 1,405
    person / household 2.9
  • household income
  • average $53,689
    percent over $60k 28%
    percent over $100k 12%
  • education
  • none 31%
    other 68%
    high school 24%
    trades 17%
    college 14%
    university 14%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,345
    cell and internet $457
    home renovations $2,546
    rrsp's $748
    lotteries $108
    health insurance $280
    appliances $331
    furnishings $618
    computer hardware $229
    auto / truck purchase $2,010
    auto / truck lease $459
    air travel $242
  • agriculture
  • total number of farms 1,063
    livestock farms 23
    oilseed farms 107
    wheat farms 43
    farms using internet 281
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.