Shellbrook Chronicle*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Clark Pepper
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneSK - 60min - Prince Albert
  • circulation
  • total circulation:3,689
     paid:155
     controlled:3,534
    audit date: 2015/12/15
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.11
    colour B + 1C $0.00
    B + 2C $0.00
    process $0.00
    position charge N/A
    career / classified rate$1.11
    Net FSI rate charge (CPM)$61.00
  • inserts
  • Insert quantity required 3,692
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.Folding charges applicable. UNABLE TO ACCEPT SKIDS.
    shipping address
    Shellbrook Chronicle 46 Main Street, Shellbrook, SK, S0J 2E0
     
    booking deadline Tue 9am MST
    material deadline Tue 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.12" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.0"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.0"h"
  • regular features
  • AGRICULTURE - Local News, AGRICULTURE - Markets/Prices, BUSINESS - Business Directory, CLASSIFIED - Services Directory, EVENTS - Local Calendar of Events, LIFESTYLE - Food, SPORTS - Calendar, SPORTS - Scoreboard
  • special supplements
  • AGRICULTURE - General, EDUCATION - Career Training, FINANCE/INVESTMENT - General, HOME IMPROVEMENT - Fall, HOME IMPROVEMENT - Lawn and Garden, HOME IMPROVEMENT - Spring, PEOPLE - Graduation, PEOPLE - Seniors
  • demographics
  • total population  
    males 7,765
    females 7,513
    total households  
    with children 1,247
    without children 1,405
    person / household 2.9
  • household income
  • average $53,689
    percent over $60k 28%
    percent over $100k 12%
  • education
  • none 31%
    other 68%
    high school 24%
    trades 17%
    college 14%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 20%
    Health care and social assistance 11%
    Retail trade 10%
    Educational services 9%
    Public administration 9%
  • average household spending / yr
  • mortgage payments $3,345
    cell and internet $457
    home renovations $2,546
    rrsp's $748
    lotteries $108
    health insurance $280
    appliances $331
    furnishings $618
    computer hardware $229
    auto / truck purchase $2,010
    auto / truck lease $459
    air travel $242
  • agriculture
  • total number of farms 1,063
    livestock farms 23
    oilseed farms 107
    wheat farms 43
    farms using internet 281
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data