Estevan Southeast Trader Express, The (Regional: South East Saskatchewan)
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Peter Ng
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth224
    zoneSK - South East
  • circulation
  • total circulation:5,859
     paid:0
     controlled:5,859
    audit date: 2015/04/16
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.20
    colour B + 1C $215.00
    B + 2C $215.00
    process $215.00
    position charge 0.25% of ad cost
    career / classified rate$1.35
    Net FSI rate charge (CPM)$72.00
  • inserts
  • Insert quantity required 7,519
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    Southeast Trader Express c/o Estevan Web Printing 1 Breeze Street, Estevan, SK, S4A 2L7
     
    booking deadline Tue 12pm MST
    material deadline Tue 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 16.0"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 16"h"
  • demographics
  • total population  
    males 9,633
    females 9,323
    total households  
    with children 2,145
    without children 2,038
    person / household 2.4
  • household income
  • average $76,192
    percent over $60k 49%
    percent over $100k 21%
  • education
  • none 23%
    other 76%
    high school 31%
    trades 17%
    college 18%
    university 10%
  • labour force top industries
  • Mining and oil and gas extraction 17%
    Retail trade 11%
    Agriculture, forestry, fishing and hunting 11%
    Health care and social assistance 8%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $4,590
    cell and internet $579
    home renovations $3,334
    rrsp's $1,904
    lotteries $147
    health insurance $371
    appliances $411
    furnishings $834
    computer hardware $360
    auto / truck purchase $3,163
    auto / truck lease $615
    air travel $385
  • agriculture
  • total number of farms 0
    livestock farms 17
    oilseed farms 171
    wheat farms 171
    farms using internet 379
    Report printed: September 25, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data