general
| frequency | wkly a |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 224 |
| zone | SK-SOUTH EAST |
circulation
| total circulation: | 5,859 |
| paid: | 0 |
| controlled: | 5,859 |
| electronic: | |
| audit date: | 2015/04/16 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.20 |
| Full Colour |
1/4 page |
$215.00 |
|
1/2 page |
$215.00 |
|
full page |
$215.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.35 |
| Net FSI rate charge (CPM) | $72.00 |
inserts
| quantity (confirm prior)
|
7,519
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 224 agates.
Publisher's rights reserved.
Reservation & closing: Tuesday Noon week of.
|
| booking deadline
|
Tue 12pm MST
|
| material deadline
|
Tue 12pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 3.86"h
|
|
1/8 page (V)
|
8.187"w x 11.75"h
|
|
1/4 page (V)
|
4.85"w x 7.79"h
|
|
1/3 page (H)
|
6.5"w x 5"h
|
|
1/3 page (V)
|
6.5"w x 7.5"h
|
|
1/2 page (H)
|
9.875"w x 7.79"h
|
|
1/2 page (V)
|
4.85"w x 16.0"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
9.875"w x 16"h
|
|
demographics
| total population |
|
| males |
9,633 |
| females |
9,323 |
| total households |
|
| with children |
2,145 |
| without children |
2,038 |
| person / household |
2.4 |
household income
| average |
$76,192 |
| percent over $60k |
49% |
| percent over $100k |
21% |
education
| none |
23% |
| other |
76% |
| high school |
31% |
| trades |
17% |
| college |
18% |
| university |
10% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,590 |
| cell and internet |
$579 |
| home renovations |
$3,334 |
| rrsp's |
$1,904 |
| lotteries |
$147 |
| health insurance |
$371 |
| appliances |
$411 |
| furnishings |
$834 |
| computer hardware |
$360 |
| auto / truck purchase |
$3,163 |
| auto / truck lease |
$615 |
| air travel |
$385 |
agriculture
| total number of farms |
0 |
| livestock farms |
17 |
| oilseed farms |
171 |
| wheat farms |
171 |
| farms using internet |
379 |
|
