Spiritwood Herald*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Clark Pepper
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneSK - 60min - Prince Albert
  • circulation
  • total circulation:2,511
     paid:51
     controlled:2,460
    audit date: 2015/12/15
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.01
    colour B + 1C $0.00
    B + 2C $0.00
    process $0.00
    position charge N/A
    career / classified rate$1.01
    Net FSI rate charge (CPM)$61.00
  • inserts
  • Insert quantity required 2,529
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.Folding charges applicable. UNABLE TO ACCEPT SKIDS.
    shipping address
    Spiritwood Herald c/o Shellbrook Chronicle 46 Main Street, Shellbrook, SK, S0J 2E0
     
    booking deadline Tue 9am MST
    material deadline Tue 9am MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.12" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.0"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.0"h"
  • special supplements
  • AGRICULTURE - General, EDUCATION - Career Training, FINANCE/INVESTMENT - General, PEOPLE - Graduation, PEOPLE - Seniors
  • demographics
  • total population  
    males 4,729
    females 4,452
    total households  
    with children 755
    without children 778
    person / household 3
  • household income
  • average $45,773
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 37%
    other 63%
    high school 23%
    trades 15%
    college 12%
    university 11%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 30%
    Health care and social assistance 10%
    Educational services 10%
    Public administration 8%
    Retail trade 7%
  • average household spending / yr
  • mortgage payments $3,478
    cell and internet $461
    home renovations $2,337
    rrsp's $549
    lotteries $93
    health insurance $246
    appliances $332
    furnishings $625
    computer hardware $194
    auto / truck purchase $2,315
    auto / truck lease $480
    air travel $263
  • agriculture
  • total number of farms 1,289
    livestock farms 21
    oilseed farms 53
    wheat farms 22
    farms using internet 237
    Report printed: March 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data