general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 8C tabloid |
| page depth | 196 |
| zone | SK-60MIN-PRINCE ALBERT |
circulation
| total circulation: | 1,998 |
| paid: | 37 |
| controlled: | 1,961 |
| electronic: | |
| audit date: | 2019/05/14 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.04 |
| Full Colour |
1/4 page |
$63.00 |
|
1/2 page |
$84.00 |
|
full page |
$84.00 |
| position charge |
N/A
|
| career / classified rate | $1.04 |
| Net FSI rate charge (CPM) | $65.00 |
inserts
| quantity (confirm prior)
|
2,000
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 196 agates.
Publisher's rights reserved.
Reservation & closing: Tuesday 9 am week of.
|
| booking deadline
|
Tue 9am MT
|
| material deadline
|
Tue 9am CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.57"h
|
|
1/8 page (V)
|
3.25"w x 6"h
|
|
1/4 page (V)
|
5.0"w x 7.0"h
|
|
1/3 page (H)
|
10.25"w x 4.75"h
|
|
1/3 page (V)
|
5.0"w x 9.44"h
|
|
1/2 page (H)
|
10.25"w x 7.0"h
|
|
1/2 page (V)
|
5.0"w x 14.0"h
|
|
3/4 page (V)
|
10.25"w x 11.0"h
|
|
Page Dominant
|
8.5"w x 11.0"h
|
|
Full page
|
10.25"w x 14.0"h
|
|
demographics
| total population |
|
| males |
4,631 |
| females |
4,355 |
| total households |
|
| with children |
701 |
| without children |
752 |
| person / household |
3 |
household income
| average |
$44,898 |
| percent over $60k |
22% |
| percent over $100k |
6% |
education
| none |
36% |
| other |
63% |
| high school |
23% |
| trades |
16% |
| college |
13% |
| university |
11% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,428 |
| cell and internet |
$454 |
| home renovations |
$2,290 |
| rrsp's |
$537 |
| lotteries |
$93 |
| health insurance |
$243 |
| appliances |
$328 |
| furnishings |
$616 |
| computer hardware |
$192 |
| auto / truck purchase |
$2,301 |
| auto / truck lease |
$476 |
| air travel |
$263 |
agriculture
| total number of farms |
1,515 |
| livestock farms |
21 |
| oilseed farms |
64 |
| wheat farms |
36 |
| farms using internet |
247 |
|
