Strasbourg/Lumsden Last Mountain Times
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Dave & Linda Degenstien
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth217
    zoneSK - 60min - Regina
  • circulation
  • total circulation:4,445
     paid:0
     controlled:4,445
    audit date: 2016/01/15
    audit basis: CMC-Paid
  • ROP rates
  • ROP open line rate$0.98
    colour B + 1C $136.00
    B + 2C $136.00
    process $136.00
    position charge N/A
    career / classified rate$0.98
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 4,300
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
    shipping address
    Strasbourg/Lumsden Last Mountain Times c/o Star Press 1027 3rd Avenue, Wainwright, AB, T9W 1T6
     
    booking deadline Fri 12pm CT
    material deadline Fri 12pm CT
  • ROP specifications
  • 1C - 1.125" 6C - 7.75"
    2C - 2.45" 7C - 9.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.125" 6C - 7.75"
    2C - 2.45" 7C - 9.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 2.45"w x 7.67"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.25"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.25"h
    3/4 page (V) 10.25"w x 11.785"h
    Page Dominant 7.75"w x 11.785"h
    Full page 10.25"w x 15.25"h
  • regular features
  • AGRICULTURE - Local News, AGRICULTURE - Markets/Prices, BUSINESS - Business Directory, CLASSIFIED - Services Directory, ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope, EVENTS - Local Calendar of Events, LIFESTYLE - Gardening, WEATHER - Forecasts
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - General, HOME IMPROVEMENT - Fall, HOME IMPROVEMENT - Lawn and Garden, HOME IMPROVEMENT - Renovations, HOME IMPROVEMENT - Spring, PEOPLE - Brides, SMALL BUSINESS - General, SMALL BUSINESS - Small Business Week
  • demographics
  • total population  
    males 5,439
    females 5,458
    total households  
    with children 1,139
    without children 1,660
    person / household 2.4
  • household income
  • average $60,181
    percent over $60k 38%
    percent over $100k 15%
  • education
  • none 17%
    other 82%
    high school 32%
    trades 13%
    college 16%
    university 21%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Retail trade 12%
    Health care and social assistance 9%
    Public administration 7%
    Construction 7%
  • average household spending / yr
  • mortgage payments $3,436
    cell and internet $466
    home renovations $2,770
    rrsp's $1,170
    lotteries $124
    health insurance $319
    appliances $352
    furnishings $679
    computer hardware $261
    auto / truck purchase $2,630
    auto / truck lease $541
    air travel $316
  • agriculture
  • total number of farms 948
    livestock farms 20
    oilseed farms 193
    wheat farms 113
    farms using internet 369
    Report printed: September 19, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data