Tisdale Recorder*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - North East
  • circulation
  • total circulation:694
     paid:669
     controlled:25
    audit date: 2016/01/22
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.96
    colour B + 1C $215.00
    B + 2C $215.00
    process $172.00
    position charge N/A
    career / classified rate$1.18
    Net FSI rate charge (CPM)$54.00
  • inserts
  • Insert quantity required 950
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.Folding charges applicable.
    shipping address
    Tisdale Recorder c/o Estevan Web Printing #1 Breeze Street, Estevan, SK, S4A 2L7
     
    booking deadline Fri 12pm MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • demographics
  • total population  
    males 1,656
    females 1,878
    total households  
    with children 353
    without children 482
    person / household 2.3
  • household income
  • average $52,246
    percent over $60k 29%
    percent over $100k 11%
  • education
  • none 26%
    other 73%
    high school 27%
    trades 10%
    college 20%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 16%
    Retail trade 14%
    Health care and social assistance 13%
    Wholesale trade 7%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $3,321
    cell and internet $441
    home renovations $2,896
    rrsp's $684
    lotteries $104
    health insurance $324
    appliances $405
    furnishings $686
    computer hardware $210
    auto / truck purchase $2,015
    auto / truck lease $470
    air travel $241
  • agriculture
  • total number of farms 174
    livestock farms 0
    oilseed farms 41
    wheat farms 8
    farms using internet 45
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data