Wadena News
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Alison Squires
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - North East
  • circulation
  • total circulation:2,087
     paid:2,008
     controlled:79
    audit date: 2016/02/22
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.75
    colour B + 1C $50.00
    B + 2C $160.00
    process $160.00
    position charge 0.15% of ad cost
    career / classified rate$0.75
    Net FSI rate charge (CPM)$77.00
  • inserts
  • Insert quantity required 2,536
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
    shipping address
    Wadena News 102 1st ST NE, Wadena, SK, S0A 4J0
     
    booking deadline Wed 10am MST
    material deadline Wed 10am MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • regular features
  • AGRICULTURE - Local News, AGRICULTURE - Markets/Prices, BUSINESS - Business Directory, CLASSIFIED - Services Directory, ENTERTAINMENT - Calendar, ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope, ENTERTAINMENT - Performing Arts, Concerts, EVENTS - Local Calendar of Events, LIFESTYLE - Food, SPORTS - Scoreboard
  • special supplements
  • EDUCATION - Career Training, FINANCE/INVESTMENT - General, HOME IMPROVEMENT - Fall, HOME IMPROVEMENT - Spring, SMALL BUSINESS - Small Business Week, SPORTS/FITNESS/RECREATION - General
  • demographics
  • total population  
    males 4,239
    females 4,244
    total households  
    with children 815
    without children 1,038
    person / household 2.4
  • household income
  • average $45,334
    percent over $60k 22%
    percent over $100k 7%
  • education
  • none 29%
    other 71%
    high school 30%
    trades 15%
    college 14%
    university 12%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 34%
    Health care and social assistance 11%
    Retail trade 9%
    Educational services 6%
    Transportation and warehousing 5%
  • average household spending / yr
  • mortgage payments $2,464
    cell and internet $397
    home renovations $2,365
    rrsp's $247
    lotteries $105
    health insurance $286
    appliances $331
    furnishings $550
    computer hardware $166
    auto / truck purchase $1,888
    auto / truck lease $482
    air travel $229
  • agriculture
  • total number of farms 882
    livestock farms 24
    oilseed farms 220
    wheat farms 64
    farms using internet 330
    Report printed: May 30, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data