Wakaw Recorder
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Dwayne Biccum
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - 60min - Prince Albert
  • circulation
  • total circulation:1,389
     paid:1,375
     controlled:14
    audit date: 2016/05/04
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.54
    colour B + 1C $325.00
    B + 2C $325.00
    process $172.00
    position charge N/A
    career / classified rate$0.60
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • Insert quantity required 2,342
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.Folding charges applicable. FLYERS MUST BE BOXED, UNABLE TO ACCEPT SKIDS.
    shipping address
    Wakaw Recorder 224 1st Street South, Wakaw, SK, S0K 4P0
     
    booking deadline Mon 10am MST
    material deadline Mon 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • demographics
  • total population  
    males 1,853
    females 1,889
    total households  
    with children 305
    without children 589
    person / household 2.3
  • household income
  • average $49,955
    percent over $60k 30%
    percent over $100k 9%
  • education
  • none 22%
    other 77%
    high school 24%
    trades 16%
    college 20%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 28%
    Health care and social assistance 12%
    Retail trade 8%
    Accommodation and food services 7%
    Construction 6%
  • average household spending / yr
  • mortgage payments $3,008
    cell and internet $431
    home renovations $2,649
    rrsp's $571
    lotteries $121
    health insurance $305
    appliances $358
    furnishings $610
    computer hardware $209
    auto / truck purchase $2,383
    auto / truck lease $540
    air travel $283
  • agriculture
  • total number of farms 564
    livestock farms 12
    oilseed farms 159
    wheat farms 64
    farms using internet 154
    Report printed: March 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data