Weyburn Review*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Rick Major
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C broad
    career / classified format6C broad
    page depth280
    zoneSK - 60min - Regina
  • circulation
  • total circulation:2,248
     paid:2,189
     controlled:59
    audit date: 2016/08/02
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.92
    colour B + 1C $115.00
    B + 2C $115.00
    process $115.00
    position charge N/A
    career / classified rate$1.72
    Net FSI rate charge (CPM)$68.00
  • inserts
  • Insert quantity required 4,040
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $25.00/CPM applicable.
    shipping address
    Weyburn Review 904 East Ave, Weyburn, SK, S4H 2Y8
     
    booking deadline Fri 9am MST
    material deadline Fri 9am MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.875"w x 5"h"
    1/4 page (V) 4.85"w x 10"h"
    1/4 page (H) 8.187"w x 6"h"
    1/3 page (square) 6.5"w x 8"h"
    1/2 page (V) 4.85"w x 19.857"h"
    1/2 page (H) 9.875"w x 10"h"
    Page Dominant 8.187"w x 15"h"
    Full page 9.875"w x 19.86"h"
  • regular features
  • CLASSIFIED - Services Directory, EVENTS - Local Calendar of Events
  • special supplements
  • AGRICULTURE - General, AGRICULTURE - Livestock, HOME IMPROVEMENT - Lawn and Garden, INDUSTRY - ENERGY:General, SMALL BUSINESS - General
  • demographics
  • total population  
    males 4,689
    females 5,081
    total households  
    with children 915
    without children 1,082
    person / household 2.3
  • household income
  • average $65,392
    percent over $60k 41%
    percent over $100k 15%
  • education
  • none 18%
    other 81%
    high school 27%
    trades 15%
    college 21%
    university 17%
  • labour force top industries
  • Health care and social assistance 15%
    Retail trade 14%
    Mining and oil and gas extraction 8%
    Educational services 7%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $2,879
    cell and internet $469
    home renovations $2,837
    rrsp's $1,458
    lotteries $142
    health insurance $369
    appliances $365
    furnishings $674
    computer hardware $293
    auto / truck purchase $3,173
    auto / truck lease $615
    air travel $387
  • agriculture
  • total number of farms 93
    livestock farms 1
    oilseed farms 5
    wheat farms 7
    farms using internet 10
    Report printed: May 30, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data