Weyburn This Week*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Andrea Heath
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - 60min - Regina
  • circulation
  • total circulation:5,549
     paid:3
     controlled:5,546
    audit date: 2016/03/01
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.08
    colour B + 1C $150.00
    B + 2C $450.00
    process $172.00
    position charge 25.00% of ad cost
    career / classified rate$1.34
    Net FSI rate charge (CPM)$109.00
  • inserts
  • Insert quantity required 6,560
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.Folding charge applicable.
    shipping address
    Weyburn This Week 904 East Avenue, Weyburn, SK, S4H 2Y8
     
    booking deadline Tue 4pm MST
    material deadline Wed 10am MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.5"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.5"h"
  • regular features
  • AUTOMOTIVE - Car Care, AUTOMOTIVE - Vehicle Sales, BUSINESS - Business Directory, CLASSIFIED - Services Directory, LIFESTYLE - Home Improvement/Decorating, WEATHER - Forecasts
  • special supplements
  • AGRICULTURE - General, FOOD/NUTRITION/HEALTH AND WELLNESS - Healthy Living, SMALL BUSINESS - General
  • demographics
  • total population  
    males 9,727
    females 9,817
    total households  
    with children 1,942
    without children 2,378
    person / household 2.4
  • household income
  • average $57,187
    percent over $60k 37%
    percent over $100k 13%
  • education
  • none 20%
    other 79%
    high school 31%
    trades 15%
    college 18%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 21%
    Health care and social assistance 11%
    Retail trade 11%
    Mining and oil and gas extraction 8%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $3,874
    cell and internet $528
    home renovations $2,895
    rrsp's $1,210
    lotteries $126
    health insurance $319
    appliances $374
    furnishings $739
    computer hardware $291
    auto / truck purchase $2,949
    auto / truck lease $561
    air travel $351
  • agriculture
  • total number of farms 1,911
    livestock farms 33
    oilseed farms 182
    wheat farms 489
    farms using internet 691
    Report printed: April 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data