Whitewood/Grenfell Herald Sun*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Chris Ashfield
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South East
  • circulation
  • total circulation:1,200
     paid:1,200
     controlled:0
    audit date: 2015/04/29
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.00
    colour B + 1C $75.00
    B + 2C $75.00
    process $75.00
    position charge 0.10% of ad cost
    career / classified rate$1.00
    Net FSI rate charge (CPM)$135.00
  • inserts
  • Insert quantity required 900
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $10.00/CPM applicable.
    shipping address
    Whitewood Herald c/o Star Press 1027 3rd Avenue, Wainwright, AB, T9W 1T6
     
    booking deadline Tues 12pm MST
    material deadline Tues 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.57"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.57"h"
  • regular features
  • AGRICULTURE - Local News, AUTOMOTIVE - Vehicle Sales
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 736
    females 769
    total households  
    with children 148
    without children 180
    person / household 2.4
  • household income
  • average $45,071
    percent over $60k 25%
    percent over $100k 6%
  • education
  • none 26%
    other 73%
    high school 31%
    trades 8%
    college 20%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 24%
    Accommodation and food services 10%
    Health care and social assistance 9%
    Retail trade 9%
    Construction 9%
  • average household spending / yr
  • mortgage payments $2,653
    cell and internet $399
    home renovations $2,351
    rrsp's $519
    lotteries $109
    health insurance $277
    appliances $318
    furnishings $544
    computer hardware $185
    auto / truck purchase $2,564
    auto / truck lease $611
    air travel $317
  • agriculture
  • total number of farms 88
    livestock farms 2
    oilseed farms 11
    wheat farms 3
    farms using internet 32
    Report printed: September 25, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data