Whitewood/Grenfell Herald Sun*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Chris Ashfield
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South East
  • circulation
  • total circulation:1,200
     paid:1,200
     controlled:0
    audit date: 2015/04/29
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.00
    colour B + 1C $75.00
    B + 2C $75.00
    process $75.00
    position charge 0.10% of ad cost
    career / classified rate$1.00
    Net FSI rate charge (CPM)$135.00
  • inserts
  • Insert quantity required 900
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $10.00/CPM applicable.
    shipping address
    Whitewood Herald c/o Star Press 1027 3rd Avenue, Wainwright, AB, T9W 1T6
     
    booking deadline Tues 12pm MST
    material deadline Tues 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.57"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.57"h"
  • regular features
  • AGRICULTURE - Local News, AUTOMOTIVE - Vehicle Sales
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 1,933
    females 2,110
    total households  
    with children 339
    without children 583
    person / household 2.3
  • household income
  • average $42,639
    percent over $60k 21%
    percent over $100k 5%
  • education
  • none 28%
    other 71%
    high school 31%
    trades 11%
    college 15%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 31%
    Health care and social assistance 11%
    Retail trade 8%
    Accommodation and food services 8%
    Construction 6%
  • average household spending / yr
  • mortgage payments $2,774
    cell and internet $414
    home renovations $2,203
    rrsp's $427
    lotteries $102
    health insurance $261
    appliances $340
    furnishings $570
    computer hardware $169
    auto / truck purchase $2,196
    auto / truck lease $558
    air travel $271
  • agriculture
  • total number of farms 297
    livestock farms 5
    oilseed farms 53
    wheat farms 22
    farms using internet 113
    Report printed: November 17, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data