Wynyard Advance/Gazette*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Bob Johnson
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth216
    zoneSK - North East
  • circulation
  • total circulation:1,229
     paid:1,211
     controlled:18
    audit date: 2016/02/18
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.71
    colour B + 1C $100.00
    B + 2C $100.00
    process $100.00
    position charge 0.50% of ad cost
    career / classified rate$0.71
    Net FSI rate charge (CPM)$97.00
  • inserts
  • Insert quantity required 1,750
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
    shipping address
    Wynyard Advance/Gazette c/o Star Press 1027 - 3rd, Wainwright, AB, T9W 1T6
     
    booking deadline Wed 12pm MST
    material deadline Thu 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.25"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.43"h"
  • regular features
  • CLASSIFIED - Services Directory
  • demographics
  • total population  
    males 1,485
    females 1,484
    total households  
    with children 269
    without children 330
    person / household 2.2
  • household income
  • average $47,113
    percent over $60k 30%
    percent over $100k 9%
  • education
  • none 31%
    other 68%
    high school 37%
    trades 10%
    college 13%
    university 8%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 25%
    Manufacturing 17%
    Retail trade 9%
    Transportation and warehousing 8%
    Health care and social assistance 6%
  • average household spending / yr
  • mortgage payments $3,000
    cell and internet $410
    home renovations $2,487
    rrsp's $448
    lotteries $111
    health insurance $291
    appliances $332
    furnishings $567
    computer hardware $187
    auto / truck purchase $1,012
    auto / truck lease $251
    air travel $132
  • agriculture
  • total number of farms 218
    livestock farms 7
    oilseed farms 76
    wheat farms 27
    farms using internet 89
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data