Yorkton This Week
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (info@adwest.ca)
Group or publisher: Neil Thom
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C broad
    career / classified format6C broad
    page depth278
    zoneSK - North East
  • circulation
  • total circulation:2,902
     paid:2,842
     controlled:60
    audit date: 2016/01/22
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.36
    colour B + 1C $100.00
    B + 2C $200.00
    process $172.00
    position charge 0.25% of ad cost
    career / classified rate$1.36
    Net FSI rate charge (CPM)$75.00
  • inserts
  • Insert quantity required 4,296
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $20.00/CPM applicable
    shipping address
    Yorkton This Week 20 - 3rd Ave North, Yorkton, SK, S3N 1B9
     
    booking deadline Mon 9am MST
    material deadline Mon 10am MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 5"h"
    1/4 page (V) 4.85"w x 10"h"
    1/4 page (H) 8.187"w x 6"h"
    1/3 page (square) 6.5"w x 8.0"h"
    1/2 page (V) 4.85"w x 19.86"h"
    1/2 page (H) 9.875"w x 10.0"h"
    Page Dominant 8.187"w x 15"h"
    Full page 9.875"w x 19.86"h"
  • demographics
  • total population  
    males 7,711
    females 8,652
    total households  
    with children 1,696
    without children 1,729
    person / household 2.3
  • household income
  • average $51,206
    percent over $60k 34%
    percent over $100k 11%
  • education
  • none 16%
    other 84%
    high school 31%
    trades 15%
    college 19%
    university 18%
  • labour force top industries
  • Retail trade 16%
    Health care and social assistance 15%
    Accommodation and food services 8%
    Educational services 7%
    Other services (except public administration) 7%
  • average household spending / yr
  • mortgage payments $3,103
    cell and internet $448
    home renovations $2,314
    rrsp's $826
    lotteries $109
    health insurance $290
    appliances $341
    furnishings $631
    computer hardware $218
    auto / truck purchase $2,352
    auto / truck lease $487
    air travel $281
  • agriculture
  • total number of farms 170
    livestock farms 2
    oilseed farms 16
    wheat farms 9
    farms using internet 37
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data