East Central Trader (Regional: East Central Saskatchewan)
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - North East
  • circulation
  • total circulation:5,360
     paid:5
     controlled:5,355
    audit date: 2017/03/10
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.18
    colour B + 1C $150.00
    B + 2C $150.00
    process $150.00
    position charge N/A
    career / classified rate$1.18
    Net FSI rate charge (CPM)$68.00
  • inserts
  • Insert quantity required 7,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    East Central Trader c/o Paquia Publishing 1004 102 Ave East, Tisdale, SK, S0E 1T0
     
    booking deadline Mon 12pm MST
    material deadline Mon 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - General, FOOD/NUTRITION/HEALTH AND WELLNESS - General, HOME IMPROVEMENT - General, SMALL BUSINESS - General, SPORTS/FITNESS/RECREATION - General
  • demographics
  • total population  
    males 6,350
    females 6,386
    total households  
    with children 1,417
    without children 1,614
    person / household 2.4
  • household income
  • average $50,797
    percent over $60k 31%
    percent over $100k 10%
  • education
  • none 22%
    other 78%
    high school 27%
    trades 15%
    college 20%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 24%
    Manufacturing 12%
    Health care and social assistance 10%
    Retail trade 9%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,614
    cell and internet $479
    home renovations $2,796
    rrsp's $694
    lotteries $112
    health insurance $302
    appliances $358
    furnishings $650
    computer hardware $224
    auto / truck purchase $2,294
    auto / truck lease $553
    air travel $264
  • agriculture
  • total number of farms 989
    livestock farms 17
    oilseed farms 334
    wheat farms 64
    farms using internet 446
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data