general
| frequency | wkly m |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 177 |
| zone | AB-CENTRAL (NORTH WEST) |
circulation
| total circulation: | 5,832 |
| paid: | 5,732 |
| controlled: | 101 |
| electronic: | |
| audit date: | 2021/06/24 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $3.09 |
| Full Colour |
1/4 page |
$294.00 |
|
1/2 page |
$294.00 |
|
full page |
$294.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $3.25 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
9,000
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Thursday 4:00pm
|
| booking deadline
|
Thu 4pm MT
|
| material deadline
|
Fri 12pm MT
|
|
ROP specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.86"h
|
|
1/8 page (V)
|
3.0"w x 7.0"h
|
|
1/4 page (V)
|
4.65"w x 6.5"h
|
|
1/3 page (H)
|
9.45"w x 4.33"h
|
|
1/3 page (V)
|
4.65"w x 8.75"h
|
|
1/2 page (H)
|
9.45"w x 6.5"h
|
|
1/2 page (V)
|
4.65"w x 12.64"h
|
|
3/4 page (V)
|
9.45"w x 9.75"h
|
|
Page Dominant
|
7.85"w x 9.75"h
|
|
Full page
|
9.45"w x 12.64"h
|
regular features
| AUTOMOTIVE - Vehicle Sales |
Monthly |
| LIFESTYLE - Home Improvement/Decorating |
Weekly |
|
demographics
| total population |
|
| males |
5,936 |
| females |
5,602 |
| total households |
|
| with children |
1,198 |
| without children |
1,172 |
| person / household |
2.6 |
household income
| average |
$61,561 |
| percent over $60k |
44% |
| percent over $100k |
20% |
education
| none |
22% |
| other |
78% |
| high school |
26% |
| trades |
17% |
| college |
21% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,679 |
| cell and internet |
$559 |
| home renovations |
$2,843 |
| rrsp's |
$1,392 |
| lotteries |
$127 |
| health insurance |
$319 |
| appliances |
$380 |
| furnishings |
$799 |
| computer hardware |
$300 |
| auto / truck purchase |
$2,802 |
| auto / truck lease |
$588 |
| air travel |
$328 |
agriculture
| total number of farms |
568 |
| livestock farms |
26 |
| oilseed farms |
38 |
| wheat farms |
7 |
| farms using internet |
205 |
|
