general
| frequency | wkly a |
| publication day | sunday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 214 |
| zone | AB-SOUTH EAST |
circulation
| total circulation: | 11,293 |
| paid: | 9 |
| controlled: | 11,284 |
| electronic: | |
| audit date: | 2014/04/03 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $0.00 |
| Full Colour |
1/4 page |
$150.00 |
|
1/2 page |
$150.00 |
|
full page |
$150.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.08 |
| Net FSI rate charge (CPM) | $88.00 |
inserts
| quantity (confirm prior)
|
11,234
|
|
publication specification
|
|
Publishers right reserved.
|
| booking deadline
|
Thu 4pm MST
|
| material deadline
|
Thu 4pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
8.5"w x 11.75"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.29"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.29"h
|
|
demographics
| total population |
|
| males |
14,094 |
| females |
12,905 |
| total households |
|
| with children |
3,068 |
| without children |
2,384 |
| person / household |
2.8 |
household income
| average |
$70,517 |
| percent over $60k |
52% |
| percent over $100k |
21% |
education
| none |
26% |
| other |
74% |
| high school |
31% |
| trades |
14% |
| college |
18% |
| university |
11% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,876 |
| cell and internet |
$594 |
| home renovations |
$3,143 |
| rrsp's |
$1,640 |
| lotteries |
$144 |
| health insurance |
$347 |
| appliances |
$382 |
| furnishings |
$850 |
| computer hardware |
$357 |
| auto / truck purchase |
$3,378 |
| auto / truck lease |
$689 |
| air travel |
$402 |
agriculture
| total number of farms |
0 |
| livestock farms |
30 |
| oilseed farms |
33 |
| wheat farms |
165 |
| farms using internet |
603 |
|
