general
frequency | wkly a |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 224 |
zone | AB-SOUTH EAST |
circulation
total circulation: | 3,318 |
paid: | 3,130 |
controlled: | 188 |
electronic: | |
audit date: | 2016/08/23 |
audit basis: | CMCA Paid |
ROP rates
Level 1 Open Gross | $0.95 |
Full Colour |
1/4 page |
$75.00 |
|
1/2 page |
$75.00 |
|
full page |
$75.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $0.95 |
Net FSI rate charge (CPM) | $88.00 |
inserts
quantity (confirm prior)
|
3,800
|
publication specification
|
6 Col Broadsheet
|
booking deadline
|
Fri 4pm MT
|
material deadline
|
Fri 4pm MT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.1"
|
2C -
3.2"
|
7C -
0.0"
|
3C -
4.9"
|
8C -
0.0"
|
4C -
6.6"
|
9C -
0.0"
|
5C -
8.4"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 6.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.25"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 16.0"h
|
3/4 page (V)
|
10.25"w x 11.785"h
|
Page Dominant
|
8.5"w x 11.785"h
|
Full page
|
10.25"w x 16.0"h
|
regular features
AGRICULTURE - Local News |
Weekly |
|
demographics
total population |
|
males |
12,254 |
females |
11,168 |
total households |
|
with children |
2,637 |
without children |
2,063 |
person / household |
2.8 |
household income
average |
$73,636 |
percent over $60k |
54% |
percent over $100k |
22% |
education
none |
25% |
other |
75% |
high school |
31% |
trades |
15% |
college |
18% |
university |
12% |
labour force top industries
average household spending / yr
mortgage payments |
$4,913 |
cell and internet |
$605 |
home renovations |
$3,216 |
rrsp's |
$1,829 |
lotteries |
$151 |
health insurance |
$363 |
appliances |
$392 |
furnishings |
$876 |
computer hardware |
$371 |
auto / truck purchase |
$3,493 |
auto / truck lease |
$713 |
air travel |
$417 |
agriculture
total number of farms |
1,008 |
livestock farms |
20 |
oilseed farms |
23 |
wheat farms |
92 |
farms using internet |
411 |
|