general
| frequency | wkly a |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 7C tabloid |
| page depth | 210 |
| zone | AB-60MIN-CALGARY |
circulation
| total circulation: | 3,298 |
| paid: | 14 |
| controlled: | 3,284 |
| electronic: | |
| audit date: | 2015/11/04 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $0.87 |
| Full Colour |
1/4 page |
$175.00 |
|
1/2 page |
$300.00 |
|
full page |
$300.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.01 |
| Net FSI rate charge (CPM) | $127.05 |
inserts
| quantity (confirm prior)
|
3,425
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Friday noon
Long weekend deadline: Thursday noon
|
| booking deadline
|
Fri 12pm MST
|
| material deadline
|
Fri 12pm MST
|
|
ROP specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.25"
|
6C -
8.0"
|
|
2C -
2.6"
|
7C -
9.45"
|
|
3C -
4.0"
|
8C -
0.0"
|
|
4C -
5.35"
|
9C -
0.0"
|
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.86"h
|
|
1/8 page (V)
|
7.85"w x 11.5"h
|
|
1/4 page (V)
|
4.65"w x 7.79"h
|
|
1/3 page (H)
|
6.25"w x 5"h
|
|
1/3 page (V)
|
6.25"w x 7.5"h
|
|
1/2 page (H)
|
9.45"w x 7.79"h
|
|
1/2 page (V)
|
4.65"w x 15"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
9.45"w x 15"h
|
|
demographics
| total population |
|
| males |
3,193 |
| females |
3,033 |
| total households |
|
| with children |
778 |
| without children |
718 |
| person / household |
2.6 |
household income
| average |
$73,210 |
| percent over $60k |
46% |
| percent over $100k |
20% |
education
| none |
17% |
| other |
82% |
| high school |
26% |
| trades |
15% |
| college |
21% |
| university |
19% |
labour force top industries
average household spending / yr
| mortgage payments |
$5,158 |
| cell and internet |
$588 |
| home renovations |
$3,021 |
| rrsp's |
$1,946 |
| lotteries |
$134 |
| health insurance |
$342 |
| appliances |
$378 |
| furnishings |
$870 |
| computer hardware |
$354 |
| auto / truck purchase |
$3,522 |
| auto / truck lease |
$683 |
| air travel |
$440 |
agriculture
| total number of farms |
0 |
| livestock farms |
16 |
| oilseed farms |
15 |
| wheat farms |
7 |
| farms using internet |
199 |
|
