Consort Enterprise
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneAB-CENTRAL (SOUTH EAST)
  • circulation
  • total circulation:790
     paid:764
     controlled:0
     electronic:26
    audit date: 2024/02/02
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.75
    Full Colour 1/4 page $67.00
    1/2 page $103.00
    full page $171.00
    position charge 0.50% of ad cost
    career / classified rate$0.80
    Net FSI rate charge (CPM)$140.00
  • inserts
  • quantity (confirm prior) 970
     
    publication specification
    Publishers right reserved. Reservation & closing: Friday Noon previous
     
    booking deadline Mon 12pm MT
    material deadline Tue 10am MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.71"h
  • demographics
  • total population  
    males 1,209
    females 1,161
    total households  
    with children 282
    without children 245
    person / household 2.8
  • household income
  • average $84,802
    percent over $60k 61%
    percent over $100k 24%
  • education
  • none 26%
    other 75%
    high school 28%
    trades 16%
    college 20%
    university 9%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,578
    cell and internet $579
    home renovations $3,436
    rrsp's $2,003
    lotteries $155
    health insurance $375
    appliances $356
    furnishings $832
    computer hardware $402
    auto / truck purchase $3,089
    auto / truck lease $538
    air travel $390
  • agriculture
  • total number of farms 243
    livestock farms 8
    oilseed farms 3
    wheat farms 27
    farms using internet 86
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.