general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 10C tabloid |
| career / classified format | 9C tabloid |
| page depth | 160 |
| zone | AB-60MIN-LETHBRIDGE |
circulation
| total circulation: | 1,164 |
| paid: | 1,164 |
| controlled: | 0 |
| electronic: | |
| audit date: | 2012/11/23 |
| audit basis: | CMCA Paid |
ROP rates
| Level 1 Open Gross | $0.60 |
| Full Colour |
1/4 page |
$150.00 |
|
1/2 page |
$175.00 |
|
full page |
$175.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.86 |
| Net FSI rate charge (CPM) | $99.00 |
inserts
| quantity (confirm prior)
|
1,400
|
|
publication specification
|
|
Publishers rights reserved.
|
| booking deadline
|
Thu 5pm MST
|
| material deadline
|
Fri 12pm MST
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
1.0"
|
6C -
6.8"
|
|
2C -
2.1"
|
7C -
0.0"
|
|
3C -
3.3"
|
8C -
9.1"
|
|
4C -
4.5"
|
9C -
10.3"
|
|
5C -
5.6"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 2.86"h
|
|
1/8 page (V)
|
6.125"w x 8.5"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
6.125"w x 4.5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 11.43"h
|
regular features
| AUTOMOTIVE - Vehicle Sales |
Yearly |
| BUSINESS - Local Business News |
Yearly |
| CLASSIFIED - Careers |
Weekly |
| ENTERTAINMENT - Performing Arts, Concerts |
Weekly |
| WEATHER - Forecasts |
Weekly |
|
demographics
| total population |
|
| males |
2,070 |
| females |
2,002 |
| total households |
|
| with children |
333 |
| without children |
571 |
| person / household |
2.2 |
household income
| average |
$57,222 |
| percent over $60k |
41% |
| percent over $100k |
13% |
education
| none |
26% |
| other |
74% |
| high school |
30% |
| trades |
16% |
| college |
19% |
| university |
9% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,896 |
| cell and internet |
$491 |
| home renovations |
$2,935 |
| rrsp's |
$1,124 |
| lotteries |
$124 |
| health insurance |
$311 |
| appliances |
$391 |
| furnishings |
$694 |
| computer hardware |
$269 |
| auto / truck purchase |
$2,525 |
| auto / truck lease |
$533 |
| air travel |
$298 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
6 |
|
