general
frequency | wkly a |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 7C tabloid |
page depth | 210 |
zone | AB-60MIN-CALGARY |
circulation
total circulation: | 3,257 |
paid: | 39 |
controlled: | 3,218 |
electronic: | |
audit date: | 2015/11/25 |
audit basis: | CMCA Free |
ROP rates
Level 1 Open Gross | $0.91 |
Full Colour |
1/4 page |
$175.00 |
|
1/2 page |
$300.00 |
|
full page |
$300.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.06 |
Net FSI rate charge (CPM) | $99.00 |
inserts
quantity (confirm prior)
|
3,140
|
publication specification
|
Publishers rights reserved. Reservations & closing: Thursday 5:00 p.m.
|
booking deadline
|
Thu 5pm MST
|
material deadline
|
Fri 5pm MST
|
|
ROP specifications
1C -
1.45"
|
6C -
9.45"
|
2C -
3.0"
|
7C -
0.0"
|
3C -
4.65"
|
8C -
0.0"
|
4C -
6.25"
|
9C -
0.0"
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
1C -
1.25"
|
6C -
8.0"
|
2C -
2.6"
|
7C -
9.45"
|
3C -
4.0"
|
8C -
0.0"
|
4C -
5.35"
|
9C -
0.0"
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.45"w x 3.0"h
|
1/8 page (H)
|
4.65"w x 3.86"h
|
1/8 page (V)
|
7.85"w x 11.5"h
|
1/4 page (V)
|
4.65"w x 7.79"h
|
1/3 page (H)
|
6.25"w x 5"h
|
1/3 page (V)
|
6.25"w x 7.5"h
|
1/2 page (H)
|
9.45"w x 7.79"h
|
1/2 page (V)
|
4.65"w x 15"h
|
3/4 page (V)
|
|
Page Dominant
|
|
Full page
|
9.45"w x 15"h
|
|
demographics
total population |
|
males |
2,705 |
females |
2,762 |
total households |
|
with children |
583 |
without children |
660 |
person / household |
2.6 |
household income
average |
$65,036 |
percent over $60k |
44% |
percent over $100k |
17% |
education
none |
18% |
other |
82% |
high school |
24% |
trades |
16% |
college |
26% |
university |
16% |
labour force top industries
average household spending / yr
mortgage payments |
$5,128 |
cell and internet |
$600 |
home renovations |
$2,913 |
rrsp's |
$1,417 |
lotteries |
$120 |
health insurance |
$310 |
appliances |
$370 |
furnishings |
$852 |
computer hardware |
$330 |
auto / truck purchase |
$3,071 |
auto / truck lease |
$597 |
air travel |
$372 |
agriculture
total number of farms |
0 |
livestock farms |
5 |
oilseed farms |
5 |
wheat farms |
2 |
farms using internet |
61 |
|