general
frequency | wkly m |
publication day | thursday |
ROP format | 6C tabloid |
career / classified format | 8C tabloid |
page depth | 182 |
zone | AB-CENTRAL (RED DEER) |
circulation
total circulation: | 1,697 |
paid: | 3 |
controlled: | 1,694 |
electronic: | |
audit date: | 2019/05/31 |
audit basis: | CMCA-Paid |
ROP rates
Level 1 Open Gross | $1.14 |
Full Colour |
1/4 page |
$0.80 |
|
1/2 page |
$123.00 |
|
full page |
$185.00 |
position charge |
N/A
|
career / classified rate | $1.27 |
Net FSI rate charge (CPM) | $192.00 |
inserts
quantity (confirm prior)
|
0
|
publication specification
|
Publishers right reserved. Reservation & closing: Monday prior: 4 p.m.
|
booking deadline
|
Mon 4pm MT
|
material deadline
|
Tue 10am MT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
7.75"
|
2C -
2.25"
|
7C -
0.0"
|
3C -
3.75"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.25"h
|
1/8 page (V)
|
3.25"w x 6.0"h
|
1/4 page (V)
|
5.0"w x 6.5"h
|
1/3 page (H)
|
10.25"w x 4.33"h
|
1/3 page (V)
|
5.0"w x 8.43"h
|
1/2 page (H)
|
10.25"w x 6.5"h
|
1/2 page (V)
|
5.0"w x 13.0"h
|
3/4 page (V)
|
10.25"w x 9.75"h
|
Page Dominant
|
8.5"w x 9.75"h
|
Full page
|
10.25"w x 13.0"h
|
|
demographics
total population |
|
males |
2,849 |
females |
2,703 |
total households |
|
with children |
626 |
without children |
652 |
person / household |
2.6 |
household income
average |
$75,923 |
percent over $60k |
49% |
percent over $100k |
22% |
education
none |
23% |
other |
76% |
high school |
29% |
trades |
19% |
college |
20% |
university |
8% |
labour force top industries
average household spending / yr
mortgage payments |
$5,108 |
cell and internet |
$580 |
home renovations |
$3,505 |
rrsp's |
$1,627 |
lotteries |
$134 |
health insurance |
$370 |
appliances |
$359 |
furnishings |
$820 |
computer hardware |
$368 |
auto / truck purchase |
$2,810 |
auto / truck lease |
$556 |
air travel |
$317 |
agriculture
total number of farms |
207 |
livestock farms |
6 |
oilseed farms |
8 |
wheat farms |
3 |
farms using internet |
84 |
|