general
frequency | wkly a |
publication day | wednesday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 220 |
zone | AB-NORTH WEST |
circulation
total circulation: | 1,992 |
paid: | 1,984 |
controlled: | 8 |
electronic: | |
audit date: | 2017/02/06 |
audit basis: | CMCA Paid |
ROP rates
Level 1 Open Gross | $0.88 |
Full Colour |
1/4 page |
$230.00 |
|
1/2 page |
$345.00 |
|
full page |
$345.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.00 |
Net FSI rate charge (CPM) | $88.00 |
inserts
quantity (confirm prior)
|
2,100
|
publication specification
|
Publishers rights reserved. Reservations & closing: Wed. 4 p.m.
|
booking deadline
|
Wed 4pm MT
|
material deadline
|
Wed 4pm MT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 6.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.25"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 15.71"h
|
3/4 page (V)
|
10.25"w x 11.785"h
|
Page Dominant
|
8.5"w x 11.785"h
|
Full page
|
10.25"w x 15.71"h
|
|
demographics
total population |
|
males |
2,113 |
females |
2,059 |
total households |
|
with children |
425 |
without children |
469 |
person / household |
2.5 |
household income
average |
$61,013 |
percent over $60k |
39% |
percent over $100k |
16% |
education
none |
24% |
other |
75% |
high school |
29% |
trades |
14% |
college |
19% |
university |
13% |
labour force top industries
average household spending / yr
mortgage payments |
$4,332 |
cell and internet |
$531 |
home renovations |
$2,842 |
rrsp's |
$1,130 |
lotteries |
$126 |
health insurance |
$315 |
appliances |
$347 |
furnishings |
$727 |
computer hardware |
$285 |
auto / truck purchase |
$2,972 |
auto / truck lease |
$635 |
air travel |
$355 |
agriculture
total number of farms |
300 |
livestock farms |
2 |
oilseed farms |
140 |
wheat farms |
30 |
farms using internet |
138 |
|