general
frequency | wkly a |
publication day | tuesday |
ROP format | 10C tabloid |
career / classified format | 9C tabloid |
page depth | 160 |
zone | AB-60MIN-CALGARY |
circulation
total circulation: | 7,013 |
paid: | 59 |
controlled: | 6,954 |
electronic: | |
audit date: | 2016/04/22 |
audit basis: | CMCA Free |
ROP rates
Level 1 Open Gross | $0.88 |
Full Colour |
1/4 page |
$136.00 |
|
1/2 page |
$136.00 |
|
full page |
$136.00 |
position charge |
N/A
|
career / classified rate | $0.95 |
Net FSI rate charge (CPM) | $99.00 |
inserts
quantity (confirm prior)
|
7,100
|
publication specification
|
Publishers rights reserved. Reservations & closing: Thursday 4 p.m.
|
booking deadline
|
Thu 1:30pm MT
|
material deadline
|
Thu 4pm MT
|
|
ROP specifications
1C -
0.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
0.0"
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
1C -
0.0"
|
6C -
6.8"
|
2C -
2.1"
|
7C -
8.0"
|
3C -
3.3"
|
8C -
9.1"
|
4C -
4.5"
|
9C -
10.3"
|
5C -
5.6"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 2.86"h
|
1/8 page (V)
|
2.0"w x 7.14"h
|
1/4 page (V)
|
5.0"w x 5.71"h
|
1/3 page (H)
|
10.25"w x 4.0"h
|
1/3 page (V)
|
5.0"w x 7.621"h
|
1/2 page (H)
|
10.25"w x 5.71"h
|
1/2 page (V)
|
5.0"w x 11.43"h
|
3/4 page (V)
|
10.25"w x 8.57"h
|
Page Dominant
|
8.25"w x 8.57"h
|
Full page
|
10.25"w x 11.43"h
|
regular features
AUTOMOTIVE - Vehicle Sales |
Weekly |
LIFESTYLE - Health & Wellness |
Weekly |
TOURISM/TRAVEL - Local Attractions |
Weekly |
|
demographics
total population |
|
males |
7,294 |
females |
7,361 |
total households |
|
with children |
1,483 |
without children |
1,712 |
person / household |
2.6 |
household income
average |
$74,147 |
percent over $60k |
49% |
percent over $100k |
22% |
education
none |
16% |
other |
84% |
high school |
27% |
trades |
16% |
college |
23% |
university |
18% |
labour force top industries
average household spending / yr
mortgage payments |
$4,756 |
cell and internet |
$549 |
home renovations |
$3,067 |
rrsp's |
$2,296 |
lotteries |
$153 |
health insurance |
$389 |
appliances |
$372 |
furnishings |
$869 |
computer hardware |
$365 |
auto / truck purchase |
$3,615 |
auto / truck lease |
$717 |
air travel |
$468 |
agriculture
total number of farms |
475 |
livestock farms |
12 |
oilseed farms |
7 |
wheat farms |
12 |
farms using internet |
187 |
|